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October 2009
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Foreword


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On the Edge


  • Just shut up and listen?
    In an age of bloggers and social networks, you no longer control the conversation about your company. So you must recalibrate the way you see your marketing, branding and corporate communications.

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Industry Reports


  • Biopharmaceuticals: Medicine men
    By adopting a narrow therapeutic focus and responding to specific customer needs, two companies have achieved high performance in this otherwise beleaguered industry.

  • Postal & Parcel Services: Mail mavens
    The high-performance businesses in this industry are diversified, innovative and entrepreneurial—and often found in the public sector.


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Features


  • Emerging Economies | India: The innovation advantage
    As India modernizes, the successful companies—Indian and multinational alike—will be those that offer customized, innovative products and services that meet the diverse needs of the country’s emerging young middle class.

  • Business & the Economy: Aftershock
    Global business reality has been fundamentally and permanently altered by economic and financial disruption. The nature and degree of the transformation will vary across industries. But as they consider their response, all executives must master five dimensions of change.

  • Outsourcing: A new value proposition
    Over the past two decades, outsourcing has dramatically changed the way companies create and distribute value. From its origins as a hardware operations play, the practice has moved first to applications and software, and then to higher-level business processes and services. The next wave of change will take outsourcing into unexplored territory: strategic value and innovation.

  • Marketing & Pricing: It’s only a matter of time
    Businesses that thoughtfully examine and measure the time customers spend with them, and then either reduce the time costs or enhance the time value of their offerings, can gain an advantage that will continue when the economy recovers.

  • Talent & Organization Performance: Creating an agile organization
    The new business environment will favor those companies able to execute strategy faster, with more flexibility and adaptability, and move their companies ahead briskly.

     

  • Technology/Information Technology: Transformative IT cost strategies for hard times
    For most CIOs, the usual pattern during economic downturns is to slash budgets and focus available spending and resources on maintaining availability, security and application functionality. But that’s not how the high performers do it.

  • Financial Services: Banking 2012 - Preparing for a revolution
    In the post-crisis industry landscape, success in retail and commercial banking will be redefined by transparency, simplicity and renewed customer-centricity.

  • Communication & High Tech: Open innovation - How to create the right new products
    The communications industry does not always get much bang for its R&D buck. But new research shows a correlation between companies that meet or exceed their new-product launch plans and those that are more effective at open innovation—establishing relationships with third parties and specialized providers in an open development environment.



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Accenture Outlook - Table of Contents, October 2009 
Outlook is Accenture’s global management and technology journal. Articles written by the company’s professionals explore a wide range of business topics.
Outlook, table of contents
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