September 2007
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Sustaining profitable growth in a constantly changing marketplace not only requires high performance. It also means that the CEO needs to become a new kind of leader.
CEOs today must closely monitor the spread of globalization and determine the impact it will have on both their customers and their own enterprises. As they face tough, determined competitors from existing and emerging markets, top leaders need to rally their people to outthink and outperform in their drive to achieve profitable results on a playing field that is anything but level.
In this environment, CEOs need to execute flawlessly to deliver for today. Yet, to grow revenues and profits over time, they must also be advocates for the power of innovation. This is about being bold and investing in opportunities to accelerate growth—about tapping the vast world of information and technology, and shaping value propositions that are directly aligned to their customers' needs and clearly differentiate their organizations.
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At Accenture, we work with clients across industries to unleash innovations that will help their companies achieve and sustain high performance and profitability. We also remain focused on our own profitable growth—so that we can continue to invest in our business and bring our clients innovative products and services, extend our penetration in the market and provide our people with meaningful and rewarding careers.
This issue of Outlook examines profitable growth from two perspectives. The cover story presents a formula for calculating an organization's future value based on its potential for growth and innovation. The authors identify five areas of focus to help leaders drive and sustain profits for the long term, as well as several ways to innovate more effectively.
Another article highlights Accenture research on the impact of outsourcing on growth and job creation. The findings show that top performers in Germany have been delivering superior financial results through outsourcing while also creating domestic jobs.
What it takes to drive sustainable, profitable results looks and feels different in any given enterprise. But as you contemplate today's global marketplace, I hope this focus on growth and innovation is helpful in stimulating your discussions about high performance.
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