By Joe W. Forehand, Chairman & CEO, Accenture
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Joe W. Forehand
Chairman & CEO
Accenture
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Outlook Journal, July 2002
Look at any company and you’ll find at its foundation an idea, a vision for creating or providing a product or service for a particular customer.
Over time, ideas empower organizations to transform and innovate. Ideas light the path to opportunity, whether it’s capturing market share or expanding in a bold new direction. Ideas also point to operational improvements for running a business faster, more efficiently and more cost-effectively.
Clearly, ideas are at a premium because they drive the innovation that helps companies gain strength during downturns and soar during economic booms. But ideas represent only half of the equation. The other half, which can be even more challenging than the creative process, is the focus, capability and skills needed to make big ideas happen.
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We at Accenture know from our client experience and our own market research that senior executives increasingly are under pressure to translate ideas into measurable results. And, drawing on our historic strength in execution, we are committed to collaborating with our clients to deliver innovation, so great ideas can be realized.
This notion of “innovation delivered” is right at the heart of Accenture’s strategy (it is also the theme of the global advertising campaign we launched earlier this year). The way we see it, “innovation delivered” is all about embracing our clients’ ideas, adding our own thinking to the mix, and working side by side to apply innovation for improved business performance. Internally, “innovation delivered” means developing our people as innovators and leaders who clearly understand what creates value for our clients.
I am continually impressed with ideas from our clients and our people. It is incredibly rewarding to be part of such a creative environment, where teams of individuals with diverse skills and talents collaborate to create—and deliver on—big ideas.
This issue of Outlook features some great examples of how Accenture and other companies are transforming ideas into innovative technologies and solutions with impressive results. I hope you enjoy these articles as much as I have. After all, many ideas inspire us, but the ideas that truly make a difference are those that drive us to action and results.
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