Outlook Journal, January 2001
Can't seem to stay ahead of the new technology curve? Having trouble cutting through all the hype surrounding mobile commerce? Struggling to keep your best employees from leaving for the competition? Welcome to the world of the new economy CEO, where just about every aspect of the modern corporation is under assault every day. With executives around the world forced to rethink everything from strategic decision making at the highest levels to how things actually get done on the ground, Outlook turned to a group of thought leaders, both within Accenture and outside the firm, for new ideas about running today's Web-enabled global corporation.
One article uses the track records of eCommerce winners and losers to provide a step-by-step approach to creating the right strategy for an online presence. Another reviews 10 common mistakes—the authors call them "traps"—that companies make when choosing a business model for the new economy.
Doing business on the Internet is also changing the way people work. For example, one article looks at how Web-based technology is transforming the role of chief financial officers and giving them new capabilities for enhancing their companies' financial performance. Technology is also providing marketers with new online tools, although to date most have failed to use them effectively. Attracting and retaining the people needed to do these and other jobs is a major headache for executives everywhere, and another article provides a detailed battle plan for winning the war for talent.
Much of this change is driven by new technologies; simply keeping abreast of them, let alone understanding how to create business value from them, is a challenge in itself. We come at this issue from three different angles—an analysis of how high-tech companies have learned to anticipate and capitalize on emerging technologies; a preview of how mobile commerce will fundamentally alter the way business is done; and a look at how wireless technology is shaping the evolution of eCommerce in Asia.
As you take your company into the future, we hope you find these ideas and insights useful.
David Cudaback
Editor-in-Chief
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