Engaging the Broadband Consumer
This workshop provides a compelling, authoritative view on where broadcasting is heading and showcase our insight and experience across the new emerging value chain. The main trends in the TV market, illustrating the value chain of OTT (Over The Top), specifying the key success factors and describing the position of the different types of market players (traditional TV operators, network operators, OTT players, device manufacturers, etc.) around five key dimensions including changing consumer behavior, evolving distribution and technology, new services, TV landscape of the future and overall capabilities.
Accenture Video-Over-Internet Consumer Survey 2012: Hearts, Minds and Wallets
As in past editions, Accenture will present the results of its annual Video-Over-Internet Consumer Survey. To give companies deeper insights into their target customers as they launch or extend broadband TV and video capabilities, Accenture has conducted a global online survey of more than 10,000 consumers around the world across major geographies. The results will be shared in preview with client attendees at the 2012 NAB Show. Highlights will include major trends and consumer patterns, the emerging factors that consumers consider valuable in linear and non linear on-demand TV service, how consumers are adopting the new technologies and what they expect of broadcasters and media operators. Read more about the Accenture Video-Over-Internet Consumer Survey 2012
Accenture Video Solution Overview
Accenture Video Solution (AVS) is a service offering designed to deliver digital video over broadband in a seamless, fully convergent and personalized user experience on devices such as set top boxes, connected TVs, tablets, smartphones, PCs and gaming consoles. AVS is a pre-integrated platform based on Accenture-owned software components as well as commercial, off-the-shelf products. AVS, is already implemented at leading broadcasters and telecommunications companies. The launch of linear and nonlinear broadband video services represents a turning point in the industry. And while they present critical opportunities to develop new monetization streams, they also introduce complexities.
This workshop will illustrate the overall set of services, served devices and detailed architecture of AVS. Participants will discuss how AVS may satisfy their requirements to integrate with existing legacy systems to deliver OTTV services to current and future customers. Possible benefits include: time to market and flexibility in launching new services, lower investments and operating costs, seamless user experiences across multiple devices, supporting multiple business models, innovative technical features, new delivery models, and better evolution of assets.
Accenture Video Solution as a Service
Accenture Video Solution is available as a cloud-based service capable to satisfy the needs of broadcasters that are going to launch an OTTV service for multiple devices including STBs, PCs, tablets, and connected TVs. All the services are provided in a fully managed cloud solution for video processing, back –end and portal. It offers an easy to use and flexible solution suitable for video processing for soft launches of features, devices and customers and launching afterwards new features and devices without practical limits on the size of client audience.
Accenture Video Solution 24/7 Operation
AVS offers full-featured control room enabling 24/7monitor and operations of every single aspect of on-demand delivery. The status of the service on each device is controlled through a powerful operating support system from the platform to the network, through response time, checking technical service, and the monitoring of content delivery network performance, to deliver end- to-end high quality service. Like a traditional television play out, operating OTTV requires organizations and processes designed to ensure quality and continuity of service, with particular attention to prime time, but with the added complexity resulting from the presence of a hybrid model TV-IP. This workshop will illustrate the detailed activities, tools, lessons learned and best practices around the key processes including content ingestion, transcoding, protection and publishing, content transcoding, content scheduling, 24/7 real time monitoring, platform performance analysis, traffic real time reporting and bandwidth consumption management. Back to top
Next Generation Digital Content Distribution Models
The impact of the online video services on the content delivery network in term of use, needs and new potential scenarios for the OTTV operators is disruptive. Across the board, the online video market has continued to grow and data indicates that the use of CDN depends on content type, users engagements, video formats, device and many other variables. The increase of rich media consumption, enabled devices, unique users and demand of quality of service all cause new challenges for the OTTV services operators. In this workshop we will discuss the OTTV services that operators should consider, alternative technical models for the content distribution and establishing alternative business agreements with CDN providers.
Multi-device Content Recommendation
Many times in digital content services, huge catalogues are made available to customers making finding content of interest quite time consuming. Meanwhile there is opportunity to introduce modern discovery technologies applicable to digital media content satisfying broadcasters, service providers and customer needs.
Collecting user actions and preferences, contents metadata and business rules, and algorithmic approaches could drive the user to content matching his tastes. The workshop will illustrate important aspects of a recommendation engine together with the lessons learned from the key Accenture Video Solution implementations in order to give a complete overview of how to leverage the new digital class behaviors and knowledge to increase lock-in and customer satisfaction though linear and non linear TV services.
OTTV Access Gateway
Many analysts, companies and industry experts are struggling to understand what OTTV access gateways that digital consumers will use to enter future service ecosystems. Walled garden pay TV services (cable, satellite, IPTV's) will likely continue to have their conditional access and user experience relying on proprietary set-top-boxes. Audiovisual content will continue to be watched primarily on TV sets for the foreseeable future. Other devices provided with a screen will have a growing importance within viewers' consumption patterns, but their role will be limited to a specific set of functions which will make them part of an ecosystem centered around TV sets.
This workshop will discuss the Accenture point of view on a set of crucial questions around OTTV including future gateways to the primary screen, the 'must-be-on' collateral/secondary screens for a broadcaster, how to design convergent TV services to make the linear/non linear experience as seamless as possible, 'co-peting' with device manufacturers. Considering TV is no longer going to be an industry but will transform into an ecosystem, who holds the bargaining power? We also aim to address wow broadcasters and providers can roll out new OTTV services, or is there any relevant/ideal device roadmap to follow?
Innovative Approaches to Rights Management in a Multichannel World
In recent years, the context within which broadcasters manage content rights has been transformed by the sharp rise in financial pressures on the industry. Additionally, the importance of exploiting the full value of content is increasing as the number of distribution channels continues to grow. As a result of these two imperatives, the traditional approach to acquiring and managing content rights is no longer a fit for purpose.
Broadcasters seeking to achieve sustained growth must now, more than ever, aggressively innovate in the area of rights management, just as they have in other parts of their value chain. This workshop will put forward innovative approaches to digital rights management that address the financial pressures along with the mounting concerns about multichannel access.
Innovative Approaches to Multimedia Advertising
Media and entertainment companies are struggling to adjust to the inevitable digitization of the industry. This transformation applies especially to the advertising models by which these companies have traditionally supported their business strategies. All of them are facing the difficult task of bringing a new business model online while still maximizing profit-ability from the old model.
Leveraging experiences with leading media companies, Accenture has developed an innovative advertising industry point of view that analyzes the main business transformation drivers and suggests a series of recommendations about how to advance toward high performance in this challenging environment. These recommendations address the capabilities and supporting technologies in areas such as advertiser relationships, performance marketing, consumer relevance, inventory monetization, operation excellence and science-based analytics.
In this workshop, Accenture will present this point of view and share case histories in the multimedia advertising space. Back to top
Accenture Video Solution Demonstrations
During the 2012 NAB Show, we featured real-world examples of the Accenture Video Solution in action. The featured examples showcased live and on-demand video content delivery across a variety of connected devices along with innovative approaches to rights protection and personalized advertising. For more information on these demos, please visit www.accenture.com/avs.
Kiosks 1-3 | Consumer Experience
1. Consumer Experience: Watch On TV Sets
Visitors will have the chance to experience - through a hands on demonstration of remote control technologies - a set of innovative services including HD IP video streaming powered by embedded software adaptive streaming technologies. These technologies are protected through a multi-DRM system to enable secure content delivery on different TV sets and set top box platforms. In addition they are enhanced by multi-device video recommendation to navigate users through thousands of titles – all enabling loyalty-building environments.
2. Consumer Experience: Watch On Mobile Devices
Accenture executives will be available to demonstrate a vast array of video-based services deployed on the iOS 5.1 operating system or Android 3.2 Honeycomb. Demonstrations will include both video streaming and 'download & go applications', and focus on content security features integrated into Accenture Video Solution such as DRM technologies Irdeto, Playready and many others, to securely deliver protected content to standard and "jail-braked" tablets.
Visitors will also enjoy a Web TV-centric experience capable of unlocking the power of personal computing to serve the over-the top TV ecosystem with Video on Demand, live, virtual live services and fully convergent services between PCs and TV sets, gaming consoles and mobile devices.
3. Consumer Experience: Watch On Gaming Consoles (in collaboration with Avanade)
Here visitors will get the chance to see the future of over-the-top TV thanks to a deep dive session into one of the first worldwide service launches on the new Microsoft XBox360 Lakeview platform. Powered by Kinect natural gesture interaction and enabled by Accenture Video Solution, the service has been designed to enable users to control video content delivery with gestures and voice commands and enjoy a personalized viewing and entertainment experience. This allows the user to use voice to interact with the video and ask for preferred content to watch, play, fast forward, pause and stop movie playback, receive recommendations, search and retrieve any TV program or series – from over 2,000 titles. Read more about how Mediaset launches first Over-the-Top TV offering in Italy on gaming console with Accenture
In addition, we will be showcasing a fully convergent ecosystem of services including User Authentication, Content Recommendation, Digital Advertising, Playback-Resume, Content Synchronization, Content Purchasing, Self Care and many others across a range of devices. Visitors will be able to see how communications companies like KPN and broadcasters like Mediaset are deploying these solutions with consumers now. Back to top
Kiosk 4-5 | Optimized Operations
4. Over-the-Top TV
All broadcasters and content owners know that providing high quality on-demand and live video contents, delivered to any device across all channels whenever a consumer wants it, is the new industry standard. Delivering a great on-demand service requires absolute operational excellence to achieve the expected quality and reliability standards of traditional linear play out in the context of much more complex infrastructures, multiple applications and devices.
At the Accenture booth, service managers are working on real OTTV production platforms and will illustrate to visitors the real time monitoring and technical reporting capabilities of the Accenture Video Solution. Our experienced operations team enables operations departments to completely control the status of their OTTV platforms from a technical perspective, test final customer-perceived quality of service and monitor every single aspect of on-demand delivery 24/7.
The status of the service on each device is controlled from the platform to the network, through response times, checking each technical service and monitoring the content delivery network performance, to deliver an end-to-end service of the highest quality. A live session from one of Accenture's control rooms will be available.
5. Cloud Services for Live and VOD Ecosystems (brought to you by Origin Digital, an Accenture Company)
Using Windows Azure as its foundation, Origin Digital's online video services can now leverage cloud computing to facilitate and transition existing platform based features into virtual applications. Origin Digital's 'Broadcast Cloud' solution provides a fully cloud enabled IP media ecosystem from content ingestion all the way to publishing. Through 'Broadcast Cloud', customers are provided the entire online video ecosystem with such applications like content scheduling, designated encoding profiles, 'smart' advertising insertion along with other video centric features—all leveraging the Azure elastic computing fabric. Such applications support both live and on-demand programming for online distribution. Back to top
Kiosk 6-7 | New Revenue Generation
6. New Revenue Generation: Monetize Content
Experience ideas in new revenue generation through effective monetization methods such as digital advertising, rights management, recommendation and analytics. Demonstrations will include:
Multi-device Digital Advertising: demonstration of the AVS ad-serving solution, personalized and optimized to specific needs, which enables delivery of contextualized ads to customers on any device, with the following main features: interactive advertising (skinning and banners), video advertising (pre/mid/post roll ads), and buying experience (product placement). We' also have an easy-to-use video advertising template editor to set up and deliver interactive advertising features based on preconfigured templates.
Multi-device Content Pushing / Recommendation: demonstrations of the AVS recommendation tool, based on a powerful engine which enables recommendations on any device, matching user behaviors, marketing rules and publishing information. Recommendation can include premium content or recently published content.
7. New Revenue Generation: Monetize Rights
Accenture staff will be on hand to demonstrate the Accenture Rights Management Solutions (ARMS). ARMS shows end-to-end rights management capabilities with complete flexibility, built for the broadcast environment to help enable a number of key business outcomes essential for success in a rapidly evolving environment. Visitors will have the chance to see how ARMS is designed to comprehensively cover the emerging needs of the digital broadcaster, providing a complete view of global inventory ensuring content tracking and minimization of under-used rights and the optimization of inventory and sourcing processes to support advanced planning and revenue forecasting.
Demonstration includes efficient and effective processes for capturing key program, content and rights information for both internally created and bought-in content, management of licensing, budgeting processes and cash-flow and advanced reporting functions for rapid access to detailed information and analysis. Back to top