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Fast Forward: Innovating for Growth in Digital Content

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The Accenture Innovation Center for Media & Entertainment in Bangalore aims to provide executives from global media businesses located in the Indian and Asia Pacific regions with the opportunity to experience and investigate the latest media innovation, technology and thinking that is empowering the transformation of the digital media market.

Fast Forward: Innovating for Growth in Digital Content eBook

Learn more about the M&E Innovation Center in Bangalore.

Access the eBook: Fast Forward: Innovating for Growth in Digital Content

 

Innovating for High Performance in India

India has been at the forefront of what Accenture calls the rise of the multi-polar world for some time. In
this world, economic power is becoming dispersed as emerging markets compete more strongly with the
traditional economic powers of the developed world.

Download the full article: Innovating for High Performance in India
[PDF, 1.3MB]

 

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About The Center

About the Center

[Duration, 02:10 minutes]

Media Help

The Accenture Innovation Center for Media & Entertainment in Bangalore is designed to help media executives—from the Indian domestic market, the Asia Pacific region and beyond—to explore their responses to a rapidly changing digital marketplace, discover the latest in broadcasting and media innovation and engage with Accenture experts working at the cutting edge of media and entertainment.

The Center offers a uniquely end-to-end experience of the media value chain—from exploring the fast-changing world of the digital consumer experience to digital monetization strategies and models right through to managing the complex challenges of the digital supply chain.

Benefitting from a visit

Visitors to the Center will be able to see the wide range of leading edge broadcasting, media and publishing innovation that Accenture
is developing to help them master the new digital world. As well as being able to experience
technologies for themselves in the consumer spaces of the future, visitors will also be able to
discuss their priorities and areas of particular interests with relevant experts at the Center.

 

Just as customization of the user experience is a major trend for consumers, so too is it a key element of any visit to the Center. We will make sure that when arranging your visit we can tailor the time you spend with us to explore the issues, challenges and opportunities that are most important for you.

Download our India Travel Guide to help you prepare for your visit to India
[PDF, 1.4MB]

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Workshops and Tours

Workshops and Tours

[Duration, 01:15 minutes]

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Workshops

As part of any visit to the Center, we will arrange workshops that are designed to uncover new ideas through brainstorming, examining emerging technologies, sharing Accenture's thought leadership and research and showcasing Accenture's delivery and asset development work.

Workshops are interactive—with each agenda customized to the precise needs of the visiting company and their executives.

Workshops can include:

  • Tailored discussions
  • Meetings with Accenture industry and subject matter experts
  • Live demonstration of applications and solutions in broadcasting, media and publishing innovations

Tours

The Innovation center for Media & Entertainment in India is a vibrant part of a 50,000 square foot facility that Accenture operates in a modern and technologically advanced location in Bangalore.

A visit to the center provides guests with a chance to interact today with the innovations creating tomorrow's digital media world. We'll discuss with you how we see innovation growing your business and give you our insights derived from our leading-edge innovation and delivery capabilities.

Since it is co-located with Accenture Delivery Center for Technology, it's easy to see Accenture professionals at work—delivering Accenture solutions and services that are helping companies deliver rich and integrated multichannel customer experience to fulfill the end user's communication, information and entertainment needs.

Learn more about the Accenture Innovation Center for Communications & High Tech Learn more about the Accenture Delivery Center Network

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Solutions Overview

Solutions Overview

Accenture Media and Entertainment Solutions Overview

Accenture's approach to solutions for the media and entertainment
industry focuses on what we have characterized as the "Three D's:"
Digital Consumer, Digital Monetization and Digital Supply Chain.

The Center's experience is created from this uniquely end-to-end
approach to the digital media value chain.

 

We provide visiting executives with the chance to see and experience the technologies and approaches that are dramatically changing their industry landscape.

1. Digital Consumer: User Experience

At the Center visitors can immerse themselves in the leading-edge user experiences that will drive forward consumer behavior in the future and affect how they access and use digital content, including:

  • Multi-screen experiences in the connected digital home
  • Converging digital experiences across platforms and across media
  • Delivering detailed customer insights and campaign analytics

2. Digital Monetization

  • Digital marketing
  • Advanced advertising
  • Content subscription
  • Premium and free services

3. Digital Supply Chain

Visitors can see how Accenture's solutions for managing the digital supply chain—from content creation, capture and distribution across proliferating media platforms—is delivering media companies the ability to implement rapid responses, efficiently and at scale, to the wide array of platforms and formats they need to address.

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Global Network of Innovation

Global Network of Innovation

The center in Bangalore is part of a network of Accenture innovation centers around the world dedicated to media and entertainment, showcasing Accenture's pioneering innovation in the latest business and technology solutions for managing, delivering and monetizing digital content, coupled with leading delivery capabilities.

The Innovation Center for Broadband is a world-leading laboratory in Rome, where 500 Accenture industry specialists create technical solutions to communications, high tech, and media and entertainment industries' most pressing business challenges.

With over 60 demonstrations and proofs of concept available, every year the Innovation Center provides more than 80 client workshops, hosting 300 client visits. The center has successfully delivered more than 50 client projects, and allows visitors/clients to experience the latest media innovations in television, broadband and converged services.

The Innovation Center in Murray Hill, North America works closely with clients in the communications, electronics, high tech, and media and entertainment industries to present real-world technologies and customer-centric solutions to help solve critical business problems. The team provides specialized skills, broad market understanding and cross-industry perspectives.

Learn more about the Accenture Innovation Center for Broadband in Rome
Learn more about the Innovation Center in Murray Hill, North America

Contact us

To participate in a workshop session in the Accenture Innovation Center for Media and Entertainment, please contact Vinod Prabhakaran directly.

Accenture Innovation Center for Media and Entertainment in Bangalore 
The Accenture Innovation Center for Media and Entertainment in Bangalore provides global media businesses the opportunity to experience the latest media and broadcasting innovations.
Broadcasting Innovation, Media Innovation, Media and Entertainment
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