What is happening? Tailored retail experiences built upon a wealth of data on individual preferences, are being delivered by players from a diverse set of industry origins, fueling a revolution in the way people browse, select and pay for their shopping.
Where next for customers? Biometrics will allow shoppers to pay using fingertips or retina scans, enhancing ease and security, while analytics will better tailor pricing and offers to suit individual customer needs.
Where next for businesses? Machine-to-machine connectivity will create networks of smart tools so manufacturers can behave like retailers and sell spare parts or services directly to end users.
Access the full report for a day-in-the-life of a customer in the digital world.