Accenture Innovation Center for Communications, Media and Technology in North America

The team provides specialized skills, broad market understanding and cross-industry perspectives.

Through workshops, prototypes and research, we can help clients break through to innovative thinking—and cultivate solutions to achieve high performance.

As one of the main areas of focus, the Innovation Center in North America conducts primary and secondary research efforts, and shares Accenture points of views and other forms of thought leadership, based on client need. Concepts are typically discussed and tested through client workshops and projects.

Current thought leadership includes:

• Leveraging Web 2.0 and other emerging trends in the workplace
• New service introductions
• Multiscreen strategies
• Technology innovation
• Service delivery platform
• Digital end to end

More Information
Communications
Electronics and High Tech
Media and Entertainment
Emerging Architecture Trends Podcasts

The Innovation Center in North America hosts numerous client sessions weekly. The center can aid in the facilitation of a workshop (on or off site) about many of Accenture’s offerings.

Workshops range in topic and past topics have included:

• Innovation, formulating a session focused on emerging technologies and solutions.
  
  
• Web 2.0 and portal development.
  
  
• Accenture’s outsourcing capabilities (application outsourcing, business process outsourcing or infrastructure outsourcing), highlighting the Accenture Global Delivery Network.
  
  
• Enterprise 2.0 and workforce collaboration.
  
  
• Service delivery platform.
  
  
• Customer centricity.
  
  
• New product development.
  
  
• Accenture Communications Solutions.
  
  
• Converged retail experience.
  
  
• Trivergence.
  
  
• Multi-screen experience.
  
  
• User experience.
  
  
• IP solutions and networks.

The Innovation Center in North America is co-located with North America’s premier location for meetings and workshops, the Accenture High Performance Business Showcase, which is a state-of-the-art, multimedia facility in Murray Hill, New Jersey. The showcase has been designed as a collaborative venue where client teams are able to gain access to the very best of Accenture.

Visitors to the Innovation Center in North America can experience a variety of demonstrations that may act as catalysts for new idea generation.

• Digital Lifestyle Room—Simulates human experiences in a world increasingly unified by enabling technologies.
  
  
• Service Delivery Platform—A suite of demonstrations focusing on the three-screen view utilizing Web 2.0 technologies, including a 3G music service, location- based services, Internet protocol video recording, personal content management service, as well as friendly and convergent communication solutions.
  
  
• Converged Retail Store of the Future—An evolving suite of demonstrations showcasing commercial applications for leading-edge technologies in a retail setting. This conceptual “store of the future” highlights the benefits derived from improving the retail customer experience in both virtual and traditional establishments.
  
  
• Microsoft Surface—Standing at coffee-table height, this 30-inch display is capable of multitouch user interaction, recognizing dozens of touches simultaneously. Accenture teamed with Avanade to develop custom applications for the Microsoft Surface, including the Accenture Retail Experience Solution that demonstrates key portions of a complex retail purchasing experience such as use of a customer loyalty card, production comparisons, cross- and up-sell and room layout and design.
  
  
• Internet Protocol Solutions Showcase—Featuring advanced networking infrastructure, such as a Multiprotocol Label Switching-enabled service provider mock up network, the Internet Protocol Solutions Showcase hosts a variety of different networking showcases in areas such as service assurance, service delivery and next-generation network services.

The Accenture Innovation Center for Communications, Media and Technology in North America is located in Murray Hill, New Jersey. For directions and additional information regarding the other groups co-located in Murray Hill, please visit: Accenture North America Location Page: Murray Hill, NJ USA

For information on the other centers in the network, see:
Accenture Innovation Center for Communications, Media and Technology in Asia Pacific
Accenture Innovation Center for Media and Entertainment in Asia Pacific
Accenture Innovation Center for Communications, Media and Technology in Europe