Marketing and Media Optimization - Accenture Interactive 

Shifting marketing strategies from traditional media to interactive channels means building and sustaining new relationships with your customers—delivering the right interaction at the right moment through the right channel. Marketing & Media Optimization at Accenture uses proprietary tools and data-driven techniques to help you connect diverse marketing tactics with sustainable sales results. Our marketing investment, data and media management services promote a better understanding of marketing effectiveness and resource allocation to increase marketing performance.