Accenture Interactive - Marketing Services

Success in the digital age means achieving consumer relevance at scale. How do companies do this? By delivering the right experiences to the right consumers at the right times. Accenture Interactive offers a full suite of contemporary marketing software and services to help the world’s leading brands drive marketing performance by simultaneously increasing brand equity, operating efficiencies and ROI.

Driving superior
marketing performance.

We've helped clients achieve:

30-60% decrease in campaign cycle time

10-25% improvement in targeted conversion points and outcomes

5-40% reduction in marketing costs

10-65% increase in traffic to websites (from search and banners)

20-40% increase in conversion for lead generation and customer acquisition

Up to 67% reduction in marketing acquisition costs

Up to 100% increase in conversion rate for lead generation and customer acquisition

Imagine what we can do for you.

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Overview Services Research and Insights Client Successes

Services

Accenture Interactive offers a full range of digital services to enable closer interaction between the marketing and technology functions, driving both organizations toward a common end goal: customer relevance.

Content and Campaign Management

Customer and Marketing Analytics

eCommerce and Web Development

Experience Management

Marketing and Media Optimization

Marketing Strategy and Operations

Mobility Services

Social Media

Assets

Accenture Interactive offers marketing software that helps companies reinvent marketing performance, reduce costs and create relevant customer experiences.

Accenture Customer Insight

Agile Marketing Analytics Platform

Digital Diagnostics

Digital Optimization

Performance Optimizer

The New Face of Marketing

Media Help

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Turbulence for the CMO: Charting a Path for the Seamless Customer Experience

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Chief marketing officers (CMOs) must pursue opportunities to restructure their marketing organizations to deliver seamless, relevant customer experiences.

Related: Communications , Consulting , Electronics and High Tech

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Taking a Fresh Look at Customer Segmentation: Winning the Lotto

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Artificial intelligence technologies are driving next-generation customer segmentation to improve relevance, targeting, and return on marketing investment.

Related: Analytics , Consulting

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From Marketing Communications to Experience Engineering: The New Role for CMOs in the Digital Era

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CMOs—and entire marketing organizations—must embrace all aspects of digital technology, focusing on customer experiences and business outcomes like never before.

Related: Consulting

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Featured Client Successes

Major Auto Manufacturer: Global Digital Channel Strategy - Project Snapshot

Accenture Interactive helped a major global automobile company improve its digital presence and reach more customers.

Telefónica and Accenture: A Digital Partnership

Accenture helped Telefónica plan and deliver a customer-connected digital value chain.

Fortune 500 Department Store Chain: Diagnoses and Improves Organic Search Ranking

Underperforming in organic search led this Fortune 500 department store chain to review its Web presence using Accenture’s Digital Diagnostic.

Large Brazilian Retailer: Achieving Customer Relevance through Analytics

Accenture worked with one of Brazil’s largest retailers to create a five-year strategic plan and business intelligence unit to harness customer and transaction insights and help reposition the company in a rapidly evolving market.