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Accenture Interactive -
Interactive Marketing
Success in the digital age means achieving consumer relevance at scale. How do companies do this? By delivering the right experiences to the right consumers at the right times. Accenture Interactive offers a full suite of contemporary marketing software and services to help the world’s leading brands drive marketing performance by simultaneously increasing brand equity, operating efficiencies and ROI.
Accenture Interactive: Imagine what we can do for you. 

Services

Accenture Interactive offers a full range of digital services to enable closer interaction between the marketing and technology functions, driving both organizations toward a common end goal: customer relevance.

 

Digital Marketing

Marketing Analytics

Media Management



Assets

Accenture Interactive offers marketing software that helps companies reinvent marketing performance, reduce costs and create relevant customer experiences.

 

Accenture Customer Insight

Agile Marketing Analytics Platform

Digital Diagnostics

Digital Optimization

Performance Optimizer

Digital by the Numbers

Media Help


Click here to download video transcript. Digital by the Numbers Podcast Transcript. This opens a new window.

Download Video Transcript [PDF, 216 KB]
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Featured Client Successes
 

Global Retailer: Customer Analytics Capabilities

Accenture helped a leading US pharmacy retailer build an innovative customer analytics capability that provides business users and suppliers with detailed customer insights.

 

Sony Electronics: Revenue Boost with MROI Modeling

Sony Electronics is leveraging Accenture’s Agile Marketing Analytics Platform software to improve return on marketing investments (MROI).

Fortune 500 Department Store Chain: Diagnoses and Improves Organic Search Ranking

Underperforming in organic search led this Fortune 500 department store chain to review its Web presence using Accenture’s Digital Diagnostic.

 

CPG Manufacturer: Aligns Assortment Planning with Consumer Preferences

Accenture’s Performance Optimizer software helped major North American Consumer Packaged Goods manufacturer to optimize product allocation, maximize the potential for capturing demand transfer across products.

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Interactive Consulting, Digital Marketing and Marketing Analytics - Accenture 
Accenture Interactive consulting services help clients achieve high performance in digital marketing, marketing analytics, and media management.
interactive marketing, digital marketing, marketing analytics
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