Accenture Interactive - Marketing Services

Success in the digital age means achieving consumer relevance at scale. How do companies do this? By delivering the right experiences to the right consumers at the right times. Accenture Interactive offers a full suite of contemporary marketing software and services to help the world’s leading brands drive marketing performance by simultaneously increasing brand equity, operating efficiencies and ROI.
 
Driving superior
marketing performance.
We've helped clients achieve:
30-60% decrease in campaign cycle time
10-25% improvement in targeted conversion points and outcomes
5-40% reduction in marketing costs
10-65% increase in traffic to websites (from search and banners)
20-40% increase in conversion for lead generation and customer acquisition
Up to 67% reduction in marketing acquisition costs
Up to 100% increase in conversion rate for lead generation and customer acquisition
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Services

Accenture Interactive offers a full range of digital services to enable closer interaction between the marketing and technology functions, driving both organizations toward a common end goal: customer relevance.

Content and Campaign Management

Customer and Marketing Analytics

eCommerce and Web Development

Experience Management

Marketing and Media Optimization

Marketing Strategy and Operations

Mobility

Social Media

Assets

Accenture Interactive offers marketing software that helps companies reinvent marketing performance, reduce costs and create relevant customer experiences.

Accenture Customer Insight

Agile Marketing Analytics Platform

Digital Diagnostics

Digital Optimization

Performance Optimizer

The New Face of Marketing

Media Help


Click here to download video transcript. The New Face of Marketing Podcast Transcript. This opens a new window.

Download Video Transcript [PDF, 66.8KB]
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Featured Client Successes
 

Major Auto Manufacturer: Global Digital Channel Strategy - Project Snapshot

Accenture Interactive helped a major global automobile company improve its digital presence and reach more customers.

 

Telefónica and Accenture: A Digital Partnership

Accenture helped Telefónica plan and deliver a customer-connected digital value chain.

Fortune 500 Department Store Chain: Diagnoses and Improves Organic Search Ranking

Underperforming in organic search led this Fortune 500 department store chain to review its Web presence using Accenture’s Digital Diagnostic.

 

Large Brazilian Retailer: Achieving Customer Relevance through Analytics

Accenture worked with one of Brazil’s largest retailers to create a five-year strategic plan and business intelligence unit to harness customer and transaction insights and help reposition the company in a rapidly evolving market.

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In the News

Infographic of the week: 40% of CMOs feel unprepared (Marketing Magazine Australia, June 14, 2013)

Strategic Consultancies Invade Marketing Agency Space (Forbes, June 10, 2013)

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Events

ANA Digital & Social Media Conference (Dana Point, CA, July 14 – 16, 2013)

The Singapore Business Review (Singapore, Singapore July 16, 2013)

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Interactive Consulting, Digital Marketing and Marketing Analytics - Accenture 
Accenture Interactive consulting services help clients achieve high performance in digital marketing, marketing analytics, and media management.
interactive marketing, digital marketing, marketing analytics
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