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The RSC traces its roots back to the 1870s and is based in Stratford-Upon-Avon in the United Kingdom. Its ambitious aim is to keep audiences in touch with Shakespeare as our contemporary—understanding his work through today's artists, actors and writers. Therefore, the company's repertoire not only includes the work of Shakespeare and his contemporaries, but classic plays by international dramatists and work by living writers. The RSC also produces extensive education and outreach work to engage more people with Shakespeare's work and with live theatre.
The RSC's work is performed throughout the year in Stratford-Upon-Avon, regularly in London and throughout the United Kingdom. Although the United Kingdom is the RSC's home, its audiences are global with regular performances in international theatres.
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Greg Hicks in King Lear.
Photo by Manuel Harlan.
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The RSC has recently opened its newly transformed Royal Shakespeare and Swan Theatres in Stratford-upon-Avon. It is now preparing for the first full productions in the new theatres with King Lear and Romeo and Juliet opening at the end of February. In April the Company’s 50th Birthday Season opens with the first productions specifically designed for the new theatre including Macbeth, The Merchant of Venice and A Midsummer Night’s Dream.
As the RSC's partner, Accenture provides the RSC with services to help it develop its performance as a business and to achieve the same unparalleled success commercially as it enjoys artistically.
Most recently, Accenture provided the RSC with a range of skills and facilities that enabled it to correctly segment customers according to their behavior. By identifying and understanding the results, the RSC is able to analyze audience data continuously, tailor future productions around its priority audiences and revise marketing strategy scenarios on its own.
Accenture is pleased to partner with the RSC in bringing Shakespeare and his contemporaries' work to life for a global audience.
For more information on the Royal Shakespeare Company, go to:
www.rsc.org.uk