His research has focused on business and marketing strategy, with particular attention paid to the evolution of consumer behavior and marketing channels.
He is co-author of the upcoming book, “Jumping the S-Curve: How to Beat the Growth Cycle, Get on Top and Stay There (Harvard Business Press 2011)” and of the award winning book, “Mass Affluence: 7 New Rules of Marketing to Today’s Consumers (Harvard Business Press 2004).” He has written numerous articles and book chapters on marketing and business strategy, including more than a dozen contributions to Harvard Business Review, and including contributions to MIT Sloan Management Review, Conference Board Review, Strategy and Leadership, Optimize, ComputerWorld and Wired. His research findings have been featured in the New York Times, Wall Street Journal, USA Today, BusinessWeek.com, Forbes.com, Los Angeles Times, and Chicago Tribune among other publications and media. He is Senior Contributing Editor at Outlook, Accenture’s journal of thought leadership, and he was recently awarded a U.S. patent for his method of improving companies’ innovation processes.
He has been a trustee of the Marketing Science Institute, a frequent speaker at industry conferences, and has served as an invited speaker at many top business schools. His work on Accenture’s High Performance Business marketing campaign received the 2006 Bronze Anvil award from the Public Relations Society of American.
He earned his Master of Science degree in Management from the Kellogg School of Management at Northwestern University and his Bachelor of Science degree in Computer Science from Northwestern University. He currently resides outside Boston.
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