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December 18, 2012New York, NY
Accenture Interactive is proud to be an Innovation Partner at The CMO Collective. The CMO Collective is driven by a Governing Body of leading CMOs who play a vital role in the development of this gathering. These marketing leaders create an agenda that addresses the most compelling opportunities and challenges that are relevant to them and their peers. The CMO Collective is recognized as the most respected leadership conference in North America, the conference is without question, the networking event of the year for CMOs.
For more information, please visit CMO Collective.
Trump SoHo - SoHo Ballroom246 Spring StreetNew York, NY 10013(212) 842-5500
Accenture Interactive will present at the following Breakout Sessions.
Breakout A - 70 Million Social Media Impressions: What are they worth?
Understanding social media Return on Investment (ROI) is worth millions of dollars. Learn how to understand the interaction between paid and earned media and how to measure the impact social media has on sales. For one financial services client, Accenture Interactive analyzed more than 70 million social media impressions for the past two years from Facebook, YouTube, Twitter and blog sites, to work out the influence of advertising on generating incremental social media volume and sales.
Breakout B - Demystifying the ROI of Customer Influence.
Several years ago optimizing digital marketing might have been as simple as picking the right key search terms. Today, savvy digital marketers are tapping into their most influential customers to help drive their digital and social strategy. Linking these customers to paid media and owned platforms is key to understanding the ROI of marketing to these customers. For several of our clients in Retail, Automotive, and Life Sciences, optimizing the marketing on these key customers is helping drive millions in incremental revenue.
Breakout C - Driving The Most Value from Your Advertising Investments.
While it is likely one of the largest items on your company’s P&L, it is often difficult to get adequate transparency into your advertising and marketing spend. Specifically, are the fees you are paying to your agency partners or for your media competitive? Are they too high or too low? Are you doing a good job mitigating inflation, beating deflation and leveraging your spending effectively? Are your buys of high quality? Is financial stewardship adequate? With one advertiser, increased attention to identified gaps in buy stewardship realized a value of $4.6M over two years. Join us as we discuss measures of success that help make performance clear for everyone in the marketing decision chain and how can you inform your organization’s strategy by quantifying marketing’s power to drive topline value.
Please visit CMO Collective to see the complete list of speakers.
Learn more about Accenture Interactive digital marketing services and offerings.
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