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Thursday, December 12, 2013Live Online Webisode at 11am ET / 8am PT
To prosper in the today’s age of customer empowerment, companies are shifting their software strategy from operational excellence to customer engagement. But who should be responsible for buying and implementing these new customer engagement technologies? Should it be IT, the traditional owner of enterprise technology? Or, given the abundance of cloud solutions, should the operations arms of marketing, sales, and customer service be responsible?
Join our panel of leading experts on the adoption of customer experience technologies in the enterprise to learn about:
The changing role of the CIO in the customer-centric business, and why they shouldn’t be left out.
Recent research on the disconnect forming between the CIO and the CMO, and the five imperatives to improve marketing and IT performance.
CEMEX’s model for customer engagement technology ownership, and the successes and challenges they have had in scaling their customer experience in a digital world.
Watch AI's Nan Nayka segment on Get The Edge, Digital Marketing in the era of Consumer Relevance, and The Cutting Edge, Top 5 Imperatives to Close the CIO-CMO Trust Gap.
Online Webisode Hosted through The Customer Edge
To register for this event please visit The Customer Edge Registration Page.
Speakers at this event include:
Johann Wrede, Director, Solution Marketing SAP
Michael Krigsman, CEO at Asuret Inc. and Analytst/Advisor of CIO/CMO Innovation
Ven Bontha, Vice President, Customer Experience at Cemex, Inc.
Nan Nayak, Managing Director, Accenture Interactive & Global Lead for Customer Experience and Social Practice
Nan Nayak is a Managing Director with Accenture Interactive and the Global Lead for our Customer Experience & Social Practice. Her focus is on driving improved business performance across owned, paid and earned media investments. Nan has extensive experience driving high performance global digital experiences across consumer, small business, and enterprise market segments for Fortune 100 companies. Prior to Accenture, Nan held the position of Senior Director, Experience Strategy, Design and Analytics with Hewlett Packard’s Corporate Office of Digital Strategy. Nan holds a Ph.D. in Cognitive Psychology.
The latest thought leadership from Accenture:
The CMO-CIO Disconnect: Bridging the Gap to Seize the Digital Opportunity to Improve Customer Experience
Turbulence for the CMO: Charting a Path for the Seamless Customer Experience
The new Role of the CMOs in the Digital Era - Beyond Marketing Operations
Learn more about Accenture Interactive digital marketing services and offerings
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