Digital Business
The Digital Business blog discusses the issues and challenges associated with generating growth and creating value in a digital world.
 
 
Every digital initiative embodies the tension between speed and certainty.   Innovation and competition demand organizational agility as customers change the terms of competition. Given the unpredictability of change, executives need to know mo...
 
 
 
 
Capability vs. service is one of the subtle differences between feeling digital and being a digital business. It is easy to feel digital by wrapping existing business models in new technology or stamping the word ‘digitize’ on investment proposals...
 
 
 
Published: Jun-27-14
 
Picking a date certain on when a trend started is likely to start a discussion as we all have our own ideas on the birthday of a new trend. Here goes.  Let's call June 29, 2007 the birthday of the broad based digital economy. The type of digital ...
 
 
 
Published: Jun-23-14
 
It is a clear sign that you do not have a digital strategy. Website proliferation is also a sign of digital disruption as each business unit, product, service, or marketing campaign seeks to create a digital presence. It is a case where more is no...
 
 
 
 
Digital technology presents executives with complex questions about customers, markets, channels and operations. Simple answers like Omni-channel, customer experience, or digital channel offers do not reflect the reality of digital transformation....
 
 
 
 
Every team is undefeated at the beginning of a season.  Every runner starts with the same distance to cover. For a short period of time, organizations are starting from the same position when it comes to digital.    This will change, but in the m...
 
 
 
 
“All I need is a tall ship and a star to sail her by,” Sea Fever by John Masefield   The digital analogy is “give me a roadmap, a business case and a company to digitize.”   Executives believe these make sense at the start of a digital transform...
 
 
 
 
It has been a while since the blog discussed the 12 truths that will become self-evident in the digital world, but its time to get back to these. Results trump responsibilities highlights the organizational impact of becoming a digital business. ...
 
 
 
 
Scale.  Large companies have it.  Start-ups don’t.  Conventional business thinking, particularly as it relates to digital business, sees scale as a hindrance to innovation and success. Scale in a world of rapid change creates an anchor to the past...
 
 
 
 
Conventional wisdom holds that disruption comes from the outside-in. Executives and strategists look outside their four walls often ignoring their internal response to subtle precursors to disruption. Limited introspection creates the sense that d...
 
 
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About the Authors
Mark P. McDonald
Managing Director, Accenture Strategy

Mark McDonald is a Managing Director and Digital Business Strategy Lead in Accenture Strategy, which helps clients to strategize, architect and ...

 
Glen Hartman
Global Managing Director
Digital Consulting, Accenture Interactive

Glen Hartman is global managing director of digital consulting for Accenture Interactive, a business unit dedicated to delivering integrated mar...

 
 

 

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