Digital Business
The Digital Business blog discusses the issues and challenges associated with generating growth and creating value in a digital world.
 
Published: Oct-22-14
 
The other day I found a box of home VCR tapes from when the children were little. We had these tapes transferred into DVDs in order to preserve those memories.   One of the tapes included video of the kids walking across the kitchen floor backwa...
 
 
 
Published: Oct-13-14
 
Digital technologies are fundamentally human technologies. Digital technology raises human ability by creating breakthrough and disruptive levels of high performance. It does this because it increases the information intensity and connectedness of...
 
 
 
 
Consumers get all the attention in digital. It is easy to demonstrate digital’s business impact by showing off a mobile app, digital marketing campaign or sharing economy start-up. Digital looks simple in these situations and also for consumers on...
 
 
 
Published: Sep-29-14
 
Not every dollar of revenue is equally valuable. Some revenue is more valuable to companies than others. Margins, customer relationships, future potential, etc. represent characteristics describing the quality of revenue.  Finding and facilitating...
 
 
 
 
If you watched The Lego Movie you know all about Cloud Cuckoo Land. If you develop digital strategy, then it feels you live there most of the time. You can get the gist of this mystical place by looking at this excerpt from YouTube. Cloud Cuckoo L...
 
 
 
Published: Aug-14-14
 
Numbers, data, and information form the lowest common denominator in the digital world. Information intensity is an essential element of 'being digital' but it is not the ‘be all or end all’ of digital innovation. People and their ability are the ...
 
 
 
Published: Jul-29-14
 
A prior post discussed the tension between speed and certainty inherent in digital investment. This post concentrates on a response to those tensions – thinking of digital investments as a series of projects too focused to fail.   Too focused to...
 
 
 
 
Every digital initiative embodies the tension between speed and certainty.   Innovation and competition demand organizational agility as customers change the terms of competition. Given the unpredictability of change, executives need to know mo...
 
 
 
 
Capability vs. service is one of the subtle differences between feeling digital and being a digital business. It is easy to feel digital by wrapping existing business models in new technology or stamping the word ‘digitize’ on investment proposals...
 
 
 
Published: Jun-27-14
 
Picking a date certain on when a trend started is likely to start a discussion as we all have our own ideas on the birthday of a new trend. Here goes.  Let's call June 29, 2007 the birthday of the broad based digital economy. The type of digital ...
 
 
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About the Authors
Mark P. McDonald
Managing Director, Accenture Strategy

Mark McDonald is a Managing Director and Digital Business Strategy Lead in Accenture Strategy, which helps clients to strategize, architect and ...

 
Glen Hartman
Global Managing Director
Digital Consulting, Accenture Interactive

Glen Hartman is global managing director of digital consulting for Accenture Interactive, a business unit dedicated to delivering integrated mar...

 
 

 

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