Digital Business
The Digital Business blog discusses the issues and challenges associated with generating growth and creating value in a digital world.
 
 
Do some executives really believe it is possible to respond to digital disruption by splitting their organizations in half?  The executives who segregate digital from their legacy are doing exactly that. Two decades ago many tried the same techniq...
 
 
 
Published: Jan-19-15
 
Sponsorship is one of the paradoxes of digital transformation. On one hand digital democratizes information, technology and solutions creating bottom up solutions. On the other, those solutions require strong sponsorship to overcome internal inert...
 
 
 
Published: Dec-12-14
 
Many people use ‘disruption’, in the case of digital, to strike fear into the hearts of executives and their business strategies. But the term has lost its meaning and impact from overuse and under definition. The result is a word that often passe...
 
 
 
 
Customer experience is on everyone’s lips and in just about every presentation discussing digital. While the focus on customers is correct, and critical to digital success, many digital customer experiences come too close to the same old process e...
 
 
 
 
Digital disruption started with customers adopting digital innovation faster than companies. The resulting information, access and mobilization imbalance put many companies on their heels and industries from Insurance to Banking and Retail transfo...
 
 
 
Published: Oct-22-14
 
The other day I found a box of home VCR tapes from when the children were little. We had these tapes transferred into DVDs in order to preserve those memories.   One of the tapes included video of the kids walking across the kitchen floor backwa...
 
 
 
Published: Oct-13-14
 
Digital technologies are fundamentally human technologies. Digital technology raises human ability by creating breakthrough and disruptive levels of high performance. It does this because it increases the information intensity and connectedness of...
 
 
 
 
Consumers get all the attention in digital. It is easy to demonstrate digital’s business impact by showing off a mobile app, digital marketing campaign or sharing economy start-up. Digital looks simple in these situations and also for consumers on...
 
 
 
Published: Sep-29-14
 
Not every dollar of revenue is equally valuable. Some revenue is more valuable to companies than others. Margins, customer relationships, future potential, etc. represent characteristics describing the quality of revenue.  Finding and facilitating...
 
 
 
 
If you watched The Lego Movie you know all about Cloud Cuckoo Land. If you develop digital strategy, then it feels you live there most of the time. You can get the gist of this mystical place by looking at this excerpt from YouTube. Cloud Cuckoo L...
 
 
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About the Authors
Mark P. McDonald
Managing Director, Accenture Strategy

Mark McDonald is a Managing Director and Digital Business Strategy Lead in Accenture Strategy, which helps clients to strategize, architect and ...

 
Glen Hartman
Global Managing Director
Digital Consulting, Accenture Interactive

Glen Hartman is global managing director of digital consulting for Accenture Interactive, a business unit dedicated to delivering integrated mar...

 
 

 

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