Accenture U-Blog - Utilities Forum
Welcome to U-Blog, where we offer insights and opinions on the latest energy marketplace trends and events, particularly as they relate to the new energy consumer.
Accenture U-Blog - Utilities Forum
 
 
My opening disclaimer, no surprise to regular U-Blog readers, is that consumers are a diverse lot. With that caveat, let’s begin where we left off last time: according to our research, 76 percent of consumers say they are more likely to buy from a...
 
 
 
 
In our previous U-Blog on the “new normal” for utilities, we talked about addressing the widening spectrum of consumer energy literacy. To expand on this, I’d like to offer two further thoughts:  A growing minority of consumers care more about...
 
 
 
 
It is sometimes the case that several factors—often unforeseen and only obvious in hindsight—work together to create tipping points that spark fundamental change in an industry or society at large. Is this what we are seeing right now in retail en...
 
 
 
 
In a recent U-Blog, we talked about how engaging consumers through games is more than a “fun” marketing opportunity—it could be essential to success. Energy providers are combining social media and mobility with an understanding of how consumers l...
 
 
 
 
Dealing with social, mobile and connected consumers has gotten more complex. Digital technology has changed everything with wearable technology, socially mobile apps and smartphones, and much more to come in the future.  Now utilities must integra...
 
 
 
 
In our previous U-Blog, we noted that the future retail energy system will develop in large part through the electrification of personal transport. At the same time, “if you look at automobile customer requirements, it’s very difficult to see what...
 
 
 
 
The race for the home has been going on for a while, but now it is really starting to heat up.   Google bought Nest. OPower went through an IPO. Vivint (formerly known as APX Alarm Security Solutions) has gone from being a home-security company ...
 
 
 
 
In many ways, the energy industry today has more innovation going on than ever. Smart meters, connected devices, distributed generation…the list of game-changing innovations and the speed of development seems to be growing daily. This has energy p...
 
 
 
 
I just saw the new sci-fi film Divergent, which depicts a future post-apocalyptic world where every person left on the planet supposedly fits neatly into one of several personality types; e.g., the “erudite” faction serves the roles of science, th...
 
 
 
 
If someone told you that being able to adapt quickly was critical to managing energy generation or transmission, you would likely agree. That same quality is as equally important in addressing customers. Market agility is increasingly a strategic ...
 
 
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About the Author
Greg Guthridge leads the Accenture Energy Consumer Services group. Over the past 20 years, he has led and managed customer service-r...
 
 
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