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The more you talk to customers, the unhappier they are … Huh?
Published:
Jul-26-12
By:
Greg Guthridge
A previous U-Blog shared research that shows, on average, residential utility customers spend about nine minutes per year actually interacting with their provider … and that many times it is a negative interaction (e.g., a billing error or dispute...
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Five things that will drive consumers’ use of social media with utilities
Published:
Jul-19-12
By:
Greg Guthridge
In the previous post, we talked about the rise of social media and how customers will increasingly interact with their electricity provider over social networks like Facebook and Twitter. Our latest New Energy Consumer study found that overall...
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Consumers are very social with other retailers … what about utilities?
Published:
Jul-11-12
By:
Greg Guthridge
Typically, less than 10 percent of utility consumers currently use social media to discuss or learn about energy-related issues or to interact with their electricity provider. This is quite low, considering almost all of them own phones (many smar...
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About the Author
Greg Guthridge
leads the Accenture Energy Consumer Services group. Over the past 20 years, he has led and managed customer service-r...
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The more you talk to customers, the unhappier they are … Huh?
Five things that will drive consumers’ use of social media with utilities
Consumers are very social with other retailers … what about utilities?
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