Recently on U-blog, we’ve talked about what motivates different consumers—saving money (always), convenience (important for everyone) and going green (i.e., access to renewables). Our latest research
, with more than 10,000 utility consumers in 19 countries, shows that “consumers are interested in bundled packages that better suit their lifestyles and needs, particularly when they deliver savings, convenience or ease of use.”
To devise such bundles, we asked consumers to rank various factors in their decision to sign up for a specific home energy package. We began with a premise—and asked respondents to do the same—that in the future, electricity providers will sell products and services besides just electricity, such as home phone and Internet, home security, financial services, and home energy audits. We also asked them to consider bundled packages not only from the standpoint of energy access and cost, but according to other priorities as well, such as convenience and transparency.
The top three attributes that customers sought in their energy packages are:
- A discount (no surprise there!) —89 percent of respondents.
- A single point of contact for installation and service—76 percent.
- A single bill for multiple services—71 percent.
Additionally, more than half of consumers also say that they would be attracted to buying a bundle that incorporated consumer technologies like smartphones or tablets to enable additional features like controlling lights or appliances on the go from a mobile device.
In our next U-Blog, we’ll talk about the four bundles that consumers say they would buy from their utility. If you had to guess, what would you say those bundles might be? Alternatively, you can check out the full study
, Actionable Insights for The New Energy Consumer
, to see what consumers told us.