When I grow up, I want to be...a doctor, an astronaut, a professional athlete...a utility employee?   What would it mean to make your utility the place to work?  We know utilities are innovative and hip in the eyes of consumers when they become ...

In the some of my latest blog posts, I’ve tried to hold forth on some big ideas—how climate change could affect consumer adoption of demand-side management (DSM), or whether electric vehicles will help DSM programs leapfrog ahead. I had to stop al...

Part of what makes energy efficiency and conservation (EE&C) so hard to sell to consumers is that it feels to them like a “nice-to-have.”  Nice-to-have’s are the impulse items, and intangible purchases, you get at the grocery check-out counter...