I posted recently about Accenture Technology Vision 2012, our annual cross-industry perspective on technology trends that will affect businesses. In addition to the full report, Accenture looked at how those technology trends affect the insurance ...
Last week, I discussed the benefits that insurers can realize by adopting social media. This week, I’ll talk about how to develop an effective social media strategy.
Three phases of social media engagement
Despite lagging behind other industr...
Consumers have adopted social media at a remarkable pace. Since its launch in 2004, Facebook’s 825 million active users (425 million of whom are active on mobile devices) represent a 200 percent annual growth rate. Twitter was launched in 2006 and...
Recently, my colleague Mark Halverson profiled the Accenture global retirement services survey. The survey highlighted the opportunity for life insurers to grow their business by offering customers the right retirement services and products.
The...
A recent Accenture survey of motor insurance customers in the United Kingdom highlights some of the major issues in the industry, including challenges with customer loyalty and retention, and pricing strategies.
Key capabilities
The UK motor ...