On Tuesday, my colleague Erik Sandquist wrote a guest post about empowering agents to employ digital as a competitive weapon. In a recent issue of PropertyCasualty360, he goes into more depth about the four key steps that carriers need to take to empower their agents.

And if you needed another reason to equip agents with digital tools, I think Erik says it best here:

“A digitally powered agent network can take the consumer buying experience to a new, competitive level and meet consumer needs with a distinctive value proposition that offers both convenience and local relationships. For the agent and insurer, the investment will pay off in ways that grow sales and profitability through both direct and agent-based sales.”

Read the full article to learn four key steps for carriers to digitally empower their agents.