Accenture conducted a consumer survey about multichannel distribution in insurance, and the results indicate challenges and opportunities for the industry.
The challenges? Customer retention will be a major test for insurers in the years ahead.
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It seems you can’t go anywhere without hearing about social media. Facebook and Twitter are no longer experiments, but are essential touch points of marketing campaigns, customer experience and communication.
While other industries have been fast...
The iconic image of an insurance salesman at the kitchen table isn’t just warm and fuzzy—it hints at the idea that insurance consumers trust their providers. However, since the economic downturn, insurance companies have lost consumer trust and lo...
In today’s competitive market, many consumers view life insurance as a luxury. However, auto and home insurance is typically seen as essential.
What are consumers looking for in auto and home insurance? Price and quality rule the day.
Click he...
In this week’s Chart of the Week, I’ll talk about where people are buying insurance—and specifically, life insurance. In summary: the agent lives on, but direct channels and the Internet are closing the gap.
Where are people buying life insurance...