Skip to Main Content
Access your saved content
The World Wide Fund for Nature (WWF) is an international nonprofit organization working on conservation, research and restoration of the environment. The world’s largest independent conservation organization with more than five million supporters worldwide, WWF works in more than 100 countries, and supports around 1,300 conservation and environmental projects.
To engage people with issues related to sustainability and drive change, WWF initiated the Earth Hour campaign in 2007, which became the world’s largest environmental movement in just a few years. Every year during Earth Hour, millions of people in more than 150 countries across the world send a collective signal to their business and policy leaders by engaging in the symbolic act of turning off the lights for one hour.
In 2010, WWF decided to encourage people to go beyond the hour and engage in environment-friendly activities during the Earth Hour week and throughout the year. In line with this, in 2010-11, WWF Sweden ran a pilot, WWF Earth Hour City Challenge, which encouraged cities in Sweden to submit their strategies and plans for sustainable urban development. WWF reviewed those plans and, together with a jury, selected Malmö as the Earth Hour Capital—the city with the most inspiring and ambitious agenda.
The Earth Hour City Challenge is an initiative to mobilize action and support from cities in the global transition to a climate-friendly, one-planet future, and to promote the development and dissemination of preferred practices for climate mitigation and adaptation. It is run as a challenge to cities to present ambitious, holistic, inspiring and credible plans for low-carbon development and dramatically increasing the use of sustainable and efficient renewable energy solutions in the next few decades.In 2012–13, WWF wanted to take the challenge beyond Sweden and, in a first step toward a truly global campaign, ran it in cities across five more countries (Norway, Italy, India, Canada and the United States). Through this step, WWF wanted to evaluate the cities based on the following activities:
With the number of competing countries expected to grow from six to 14 in 2013-2014 (a figure that has proved accurate) seamless planning would be essential. WWF therefore needed to make sure that learning, processes and methodologies from this first step could be reused.
To track data provided by countries, WWF decided to use the Carbon Cities Climate Registry as the reporting platform. The reporting platform is managed by the International Council for Local Environmental Initiatives (ICLEI).
By designing a blueprint of the evaluation model—how Accenture thought cities should be evaluated—before having seen the data, Accenture was able to quickly understand what would be required from the reporting platform. Accenture worked closely with WWF to provide ICLEI inputs for the platform design to help effective and objective analysis of the data.
Accenture collaborated with WWF to develop an approach where the local context was assessed and taken into account.
Together with WWF and ICLEI, Accenture also generated a local context document for each country explaining key variables such as financial resources and the political mandates of various city governments.
Key experts in the field expressed interest in the innovative approach to assessing, scoring and comparing cities with very different starting positions.
Accenture’s data-driven approach also helped WWF to present findings and conclusions on urban sustainability plans in a more quantitative way than is usual with sustainability reports, which lent credibility to its findings on sustainability.
"Through the Earth Hour City Challenge, Accenture had the opportunity to analyze more than 1,000 unique actions on urban sustainability and by fact-based comparison provided recommendations and analysis for turning actions into strategies for sustainable urban development."
Skip Footer Links