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Accenture is helping a leading US retailer increase customer centricity and responsiveness by enhancing its merchandising and marketing business processes.
The retailer chose Accenture Interactive to integrate customer insights into its monthly forecast and advertising review process, help it understand advertising effectiveness and use the consumer insights to target future ads effectively. We also:
Designed a program that enables the retailer’s vendors to understand consumer shopping behavior.
Helped increase the collaboration between the retailer and its consumer packaged goods (CPG) partners, and use funds efficiently.
The new customer insights technology and related business processes are expected to drive up to 2 percent increase in total sales.
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