Telstra: Delivers Next-generation, High-speed Broadband to Customers

The company is meeting growing customer demand for speed, content and delivery by focusing on network, service and operational transformation, and replacing legacy networks and systems with IP-based infrastructure capable of running advanced multimedia applications.

Telstra wanted to save costs, while providing a faster, more reliable cable broadband service, enhanced for the next generation of broadband services. Telstra turned to Accenture to help it implement next-generation capabilities on its national hybrid fiber-coaxial (HFC) network, to grow its cable broadband business.

Learn more about Accenture services, research and client successes for the communications industry

Broadband services are increasingly becoming a commodity that consumers want more of, for less. Broadband penetration and speed continue to be strong areas of focus for consumers and businesses across Australia. The challenge for Telstra was to reduce cost, while providing a faster, more reliable cable broadband service enhanced for the next generation of broadband services.

Telstra’s other objective was to extend its leadership position in the market by providing one of Australia’s fastest consumer cable broadband services. To accomplish this and to increase its cable broadband business, Telstra called on Accenture to implement next-generation capabilities on its national HFC network.

Accenture initially provided expertise and guidance on next-generation cable broadband technologies, made recommendations on next steps, and supported the planning of an aggressive rollout of a new distributed, scalable and redundant network architecture.

Subsequently, Accenture project managed the accelerated deployment of over 180 HFC network exchanges in Melbourne and Sydney in a12-month program. In addition, Accenture led the feasibility testing, technical trial and deployment of an upgrade to the HFC network in Melbourne and Sydney, which resulted in Telstra’s launch of “Cable 30” in September 2007—at the time, the fastest cable broadband service offered in Melbourne and Sydney.

Telstra also asked Accenture to drive its initiative in the Data Over Cable Service Interface Specification (DOCSIS) 3.0, which included completing a feasibility study, an assessment of vendors, a lab trial and a friendly trial of an ultra high-speed broadband service in Melbourne and Sydney. Accenture contributed to all aspects of a very successful 75Mbps broadband trial in the production network.

• Telstra delivers one of Australia’s fastest consumer broadband services, with up to 30Mbps available to more than 1.8 million Telstra customers in Melbourne and Sydney.
  
  
• With help from Accenture, Telstra is now at the forefront of consumer awareness and technical capability.
  
  
• A key part of the program was to fine tune the HFC network by deploying a new distributed and more scalable architecture within Telstra’s cable network. This work was project managed by Accenture and led to higher data speeds over the HFC network. The project was completed ahead of time and under budget, with the new network turned on in September 2007.
  
  
• Telstra and Accenture also demonstrated the use of DOCSIS 3.0, which, through channel bonding technology, delivers cable broadband services with download speeds in excess of 50Mbps.

 

Learn more about Accenture Network Services for the Communications, Media and Technology Industries