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To maintain its leadership, Australian telecommunications company Telstra needed to better meet its customers’ needs by integrating its mobile and IP-based music content delivery platforms.
Accenture helped Telstra migrate existing movies, music and user data to a new platform in preparation for an integrated digital music solution that would provide a unified customer experience. Accenture worked with Telstra to develop a custom digital rights management layer for the converged music platform, performed all system integration testing and managed all external vendors. All of this helped ensure the platform had the ability to perform record label reporting for mobile music services.
Learn more about Accenture services, research and client successes for the communications industry
Outlook from Accenture
Outlook is a journal of high-performance business.
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Accenture delivers a wide range of healthcare solutions—from addressing back office functions and electronic medical records to clinical transformation and consumer engagement. Our solutions are backed by real-world experience, business and clinical insights and innovative technologies.
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