The port authority’s geographic location offers tremendous potential for growth. However, the authority began facing increased competition ever since Spain integrated with the European Union, thus becoming the door to Europe for international transport. The authority identified that it needed to:
- Evolve its business model to a concession model.
- Decrease its infrastructure investments and increase its infrastructure maintenance activities.
- Become the service and processes integrator for all the port community agents.
- Increase operational efficiency and quality.
The authority lacked the internal resources, skills and capabilities to align its information technology function with its business strategy and needs. It turned to Accenture to provide systems integration and technology consulting services.