Sony Electronics is leveraging Accenture’s Agile Marketing Analytics Platform software to improve return on marketing investments (MROI).
Accenture Interactive has been performing MROI modeling for Sony Electronics in the United States over the last eight years. During the latest modeling refresh, Accenture provided a strategic framework to enhance Sony’s integrated campaigns with optimized media and non-media investments.
Using Accenture’s Agile Marketing Analytics Platform software, the team identified over 14 percent increase in incremental revenue with a similar investment level for the nine product categories analyzed. The optimization software tool also provided valuable insights during the budgeting cycle and helped the company channel marketing investment to activities delivering higher returns.
Return to Client Successes