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Facing the competition from domestic illegal and off-shore lottery operations, Santa Casa partnered with Accenture to develop a multi-channel gaming portal.
Today, the portal is one of the most popular sites in Portugal, attracting more than 300,000 hits per day and 160,000 registered users. It allows Santa Casa players to place game bets securely and reliably over the Web and via mobile phones. For the first time, Santa Casa is able to know its customers—data collection through the portal captures important customer insight and makes players distinct (versus the anonymity of retail channels). The portal currently accounts for 3 percent of Santa Casa's total revenues—without jeopardizing traditional retailers. It helped Santa Casa become one of the most recognized brands in Portugal, conveying an image of innovation and efficiency.
Outlook from Accenture
Outlook is a journal of high-performance business.
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