RBS 6 Nations: iPhone Application

Accenture is the Official Technology Partner for the 2012 and 2013 RBS 6 Nations Rugby Championship and developed the official RBS 6 Nations iPhone application.

The application allowed fans to experience the thrill of the game wherever they were.

The Six Nations Rugby leadership wanted to provide its fan base with an iPhone application that allowed faster access to each game with live play-by-play commentary, news, statistics, video highlights and up-to-the-minute scores.

Accenture helped Six Nations leadership understand and adapt to changing fan base needs. We also conceived, designed, built, tested and subsequently deployed the application via the Apple App Store online store.

• Developed the official RBS 6 Nations iPhone application

• Provided enhanced fan experiences and interaction with the championship before, during and after each game

• Was theNo.1 sports application in the UK and Ireland within one week of launch

• Achieved a 4.5 stars average App Store rating

• Downloaded in 84 countries

• 276,249 downloads within first month

• Allowed fans to experience the thrill of the game wherever they were while the match was played.