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The fastest way for the global Sportlifestyle company PUMA to take its eCommerce business in China to the next level was to launch a new store in China’s largest and fastest growing online retailer JD.com.
The best way to do that was to select Accenture to provide a comprehensive PUMA JD e-Store digital marketing services, including store design, store build and deployment, store campaign design and execution; and third-party partner management. When successfully launching the PUMA JD e-Store in May, not only did our team stay true to the Accenture quality promise, but they also managed to do this within a record time of less than three months from project kick-off until we sold the first item on the PUMA JD.com marketplace site.
After a successful launch, the Accenture Interactive team will now, in an on-going marketing services deal, manage and expand aggressively grow PUMA China JD.com’s e-Store over the next few years by leveraging our outstanding Accenture Multichannel Commerce Solution for China (AMCC) capabilities and team. An attractive revenue sharing commercial model gives our client greater confidence in our commitment towards the success of their e-Store and will ensure that our team will put their brightest and most creative ideas every day into managing and growing PUMA in online China.
Accenture Interactive has proven eCommerce capabilities, a successful working relationship with JD.com, and an in-depth understanding of delivering multi-channel digital projects in China. More so than its competitors, Accenture Interactive demonstrated a deep understanding of what a client like PUMA China requires from high quality eCommerce and Digital Marketing services beyond technical leadership, including first-class overall project management, a relentless focus on client business value creation, and constructive third-party management.
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