P&G transferred all functional responsibilities of its interactive production managers to Accenture for three years. In its new capacity, the Accenture team acted as the execution arm of P&G’s digital marketing strategy teams and was charged with launching and managing all digital marketing campaigns and activities for P&G’s brands around the world.
Approximately 10 percent of the project’s workforce is now located at client sites in Cincinnati, Ohio, and Warsaw, Poland. The balance of resources has been deployed through the Accenture Global Delivery Network and, specifically, the Accenture Delivery Centers in Mumbai, India; Shanghai, China; and Buenos Aires, Argentina.
To date, the Accenture team has assumed execution responsibilities for 65 digital marketing programs and offers interactive production support in English, Spanish, Russian, Italian, Mandarin, Korean and Japanese. The contract will remain in force through August 31, 2011.