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Poste Italiane has revolutionized the offerings of the traditional postal industry with its PosteMobile MVNO services and set new terms of competition.
The company can now provide customers with new, highly attractive mobile services by integrating and making its traditional offerings (national post office network, bank and certification authority) accessible through any standard handset.
Poste Italiane announced its intention to sell mobile phone services as a mobile virtual network operator (MVNO) under the name PosteMobile and chose Accenture for the important role of mobile virtual network enabler (MVNE) in 2007.
As a virtual operator, Poste Italiane could extend access to its existing postal and financial products via mobile phones, while leveraging wireless technologies to offer innovative, revenue-generating services.
The Poste Italiane group provides postal services and offers integrated communication, logistics and financial services and products throughout Italy. The process of renewal undergone in the last decade has allowed the company to improve the quality and extend the range of services offered. During this accelerated process of development, Poste Italiane has remained committed to the principles of its corporate mission, expressed through 14,000 post offices and a staff of more than 150,000 employees – and to its traditional mission of answering the needs of its customers, be they citizens, businesses, or public administration offices.
Mobile communications in Italy is one of the most lucrative, but also the most saturated, marketplaces in the world. In addition, although virtual operators have existed for several years in Europe and the United States, only a few countries have seen MVNOs capture a significant share of the market.
Therefore, Poste Italiane saw the success of this new initiative resting on several key factors. The company needed to provide differentiated, innovative services through its mobile offering. It also had to move rapidly through the planning and launch phases in a cost-effective way, putting in place a completely new organization in a very short time frame.
The right technology platform had to be created that could enable the company's 13,800 existing postal offices to act as the PosteMobile retail network. At the same time, the integration of existing post offices went beyond technology—it also required significant organizational change management skills and a large training effort.
Poste Italiane chose Accenture for the important role of mobile virtual network enabler based on a strong existing relationship and on deep industry experience and proven assets including the Accenture MVNO Accelerator Solution.
Accenture was able to lower the risks and speed delivery for Poste Italiane through the Accenture MVNO Accelerator Solution. With this offering, delivered by experienced professionals, Accenture provided the support for the core elements needed to launch and operate the new MVNO. These included:
Accenture was able to complete the design and implementation of PosteMobile’s infrastructure in less than five months, thanks to our extensive client delivery experience and the use of proven Accenture assets. Accenture built 102 interfaces and integrated 41 systems, including those from Poste Italiane and the company's selected network operator. Accenture enabled 60,000 dealer users and 13,800 Poste Italiane Offices to sell mobile services.
The MVNE platforms are continuously updated and enhanced in line with the latest solutions and technologies available, to support compelling commercial offerings, to provide innovative services and improve the overall operations and usability. With the PosteMobile MVNO services, Poste Italiane has revolutionized the offerings of the traditional postal industry and set new terms of competition. The company can now provide customers with new, highly attractive mobile services by integrating and making its traditional offerings (national post office network, bank and certification authority) accessible through any standard handset.
PosteMobile and Poste Italiane have achieved dramatic business results that are propelling them toward high performance. In the first month of operation as a startup company, PosteMobile attracted 100,000 subscribers and now has three million subscribers — making it the largest virtual mobile network operator in Italy.
Read more about Accenture’s work with postal organizations.
Discover more about Mobility Services offers and research.
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