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In 2007, Poste Italiane announced its intention to begin selling mobile phone services as a mobile virtual network operator (MVNO) under the name PosteMobile and chose Accenture for the important role of mobile virtual network enabler (MVNE).
As a virtual operator, Poste Italiane could extend access to its existing postal and financial products via mobile phones, while leveraging wireless technologies to offer innovative, revenue-generating services.
The Poste Italiane group provides postal services and offers integrated communication, logistics, and financial services and products throughout Italy. The group, with more than 150,000 employees and over 13,800 post offices, delivers over 6.7 billion items of mail, parcels and traditional forms of electronic comunication such as faxes, telexes and telegrams every year. In its 2006–2007 financial year, Poste Italiane reported revenues in excess of US$25.1 billion (€17 billion) and profits of US$1 billion (€675.7 million).
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Mobile communications in Italy is one of the most lucrative, but also one of the most saturated marketplaces in the world. In addition, although virtual operators have existed for several years in Europe and the United States, only a few countries have seen MVNOs capture a significant share of the market.
Therefore, Poste Italiane saw the success of this new initiative resting on several key factors. The company needed to provide differentiated, innovative services through its mobile offering. It also had to move rapidly through the planning and launch phases in a cost-effective way, putting in place a completely new organization in a very short time frame.
The right technology platform had to be created that could enable the company's 13,800 existing postal offices to act as the PosteMobile retail network. At the same time, the integration of existing post offices went beyond technology—it also required significant organizational change management skills and a large training effort.
Poste Italiane chose Accenture for the important role of mobile virtual network enabler based on a strong existing relationship and on deep industry experience and proven assets including the Accenture MVNO Accelerator Solution.
Accenture was able to lower the risks and speed delivery for Poste Italiane through the Accenture MVNO Accelerator Solution. With this offering, delivered by experienced professionals, Accenture provided the support for the core elements needed to launch and operate the new MVNO. These included:
Accenture was able to complete the design and implementation of PosteMobile’s infrastructure in less than five months. Accenture built 102 interfaces and integrated 41 systems, including those from Poste Italiane and the company's selected network operator, and enabled 60,000 dealer users and 13,800 Poste Italiane Offices to sell mobile services.
In the first month of operation as a startup company, PosteMobile attracted 100,000 subscribers and captured 7,000 activation orders per day at the peak of this growth. Within two months of the launch date, PosteMobile became the leading Italian MVNO in terms of customer base.
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