This global petroleum company operates in more than 100 countries. The US division sells more than 15 billion gallons of gasoline to US consumers each year. After growing through mergers and acquisitions, the company found itself with master data spread across more than six transaction platforms.
Each system supported business units and teams with their own terminologies, code sets, processes and demands for the same data elements. Redundant customer data entry, manual handoffs between teams and minimal system controls for validating data accuracy significantly increased the company's risk of data corruption and transaction errors.
Ultimately, this put collections at risk and increased credit exposure. The lack of well-organized data governance and the absence of a consolidated view of customer master data limited the company's flexibility to provide fast, competitive customer service.
Accenture's ongoing research into high-performance businesses confirms that this organization faced a common challenge: despite years of investment in information technology, many companies find that their data is still not accurate, complete, secure and available when and where it is needed.
Accenture teamed with the company to implement a consolidated customer master data management system. The goal was to ensure that everyone could draw on the same high-quality information to serve customers.
The company selected Accenture due to our extensive experience in the oil and gas industry, expertise with SAP-based solutions and ability to help clients become high-performance businesses. Our dedicated group, Accenture Information Management Services, provided on-site presentations to explore the locked potential of the company’s master data.