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Discover how avVenta—now part of Accenture Interactive—helped develop an engaging and educational children’s app that got noticed in a crowded marketplace.
Today’s kids are digital natives—some are more proficient with digital technologies than their parents are. It’s no surprise then that digital products have quickly become valuable educational tools—both inside and outside of the classroom.
In fact, the market is flooded with digital educational apps for kids of all ages. In this environment, what does it take to create an effective digital app that stands above the rest? The story behind National Geographic Kids’ “Look & Learn Animal Alphabet” iPhone app reveals just how it can be done—and why it is as easy as ABC with the right support.
Learn more about an app that’s getting kids’ attention while teaching the fundamentals.
Recognizing the challenging nature of the saturated educational app market, National Geographic Kids wanted to create an app that would make a difference for kids—one that was fun and genuinely educational. And of course, it was essential that the app get noticed and keep people’s attention.
Not only did the product need to engage kids and their parents, it had to reflect the organization’s brand and commitment to quality, education and conservation—not to mention exceptional photography.
National Geographic turned to avVenta in 2011 to help it realize its vision for this app.
For this initiative, avVenta created a successful, multi-game approach to learning the alphabet on an iPhone. Each game becomes progressively more challenging, resulting in an app that kids can learn from and value for years.
Working closely with National Geographic Kids, the avVenta team conceived and created the app end-to-end—from ideation and wireframes, through interface design and digital development, to successfully submitting it to iTunes.
Specializing in digital production, marketing operations and platform support for more than 130 of the world’s leading brands, avVenta was acquired by Accenture in 2012.
The acquisition added avVenta’s digital production support capabilities to the full range of Accenture Interactive’s marketing service offerings, assets and capabilities, including marketing strategy, marketing planning and analytics, customer experience management, technology platform and marketing operational services and new product design and launch services.
The “Look & Learn Animal Alphabet” iPhone app launched at No. 44 in the iTunes app store.
It rocketed to and held the No. 2 position in the “Kids’ Education Apps” category. It was a “Featured App” in iTunes, and it continues to have high customer ratings.
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