Mobile Virtual Operator: Testing Services Outsourcing

Accenture Mobility Software Services helped a large mobile virtual operator outsource all prelaunch testing of handsets and service offerings. By outsourcing to Accenture, the telco has testing findings to help strategize which value-added services to offer clients.

This large mobile virtual network operator (MVNO) entered India with a strategy to provide local customers with products and services consisting of a wide range of handsets and distinctive value added services (VAS) offerings at attractive tariffs. Being a new entrant to this market, the MVNO needed the expertise of a third party to test the user experience of its VAS services.

The company wanted to have a lean structure but lacked expertise in usability engineering, and wanted to outsource pre-launch user experience testing of all the VAS platforms and services.

• Supported the overall program for the MVNO consisting of launch programs for handsets and VAS workstreams.
• Devised a pre-launch user experience testing strategy, created use cases and executed testing in eight cities throughout India.
• Built the mobile solution so data is stored in the cloud, rather than on the device.
• Leveraged an existing Accenture iPad software asset; customized and extended it to the client’s Salesforce.com environment.

Accenture Mobility Software Services:

• Proposed and executed usability testing with a turnkey approach by deploying its usability subject matter experts and involving a market research agency.
• Managed end-to-end field testing with potential users.
• Delivered a usability scorecard and test findings report that helped the client strategize its VAS service portfolio, launch geographies and craft marketing/positioning messages.
• Provided a service that was extremely critical given the client’s market positioning in less than six weeks before launch.