Skip to Main Content
Access your saved content
MediaCorp is Singapore's largest and only terrestrial free-to-air TV broadcaster.
It offers a complete range of media businesses and holds a vision to become the leading media and broadcasting company in Asia. MediaCorp had relied on a 12-year-old broadcast management system to manage its television businesses. The patchwork legacy system was outdated, increasingly difficult to maintain and supported a slew of inefficient business processes that had evolved organically over the years to accommodate system limitations.
Seeking to use process and technology advances to create business value, MediaCorp teamed with Accenture to modernize its TV broadcast operations. The effort would leverage Accenture’s deep industry knowledge, media production solution delivery expertise and alliances with other solution providers to help the broadcaster embrace digital operations, drive high performance and grow its business.
MediaCorp relied on a 12-year-old, patchwork, legacy broadcast management system that was outdated, increasingly difficult to maintain and placed constraints on MediaCorp in keeping pace with complex market demands and digital-driven broadcasting trends. They were operating with a number of inefficient business processes that had evolved organically to accommodate the legacy system’s limitations.
MediaCorp teamed with Accenture to create business value by modernizing its TV broadcast operations to embrace digital operations, drive high performance and grow its business.
Accenture studied MediaCorp’s existing business processes and created a road map for conducting broadcast management in an integrated, efficient way. The road map called for a new capability, featuring automated and simplified core broadcasting processes, a Unified Grid for workflow efficiency, scalable and open-standard-based technology and integration with SAP-based enterprise resource planning. The Accenture and MediaCorp team then developed the enabling system’s functional and technical specifications.
Based on the road map and evaluation of existing software packages, MediaCorp decided to custom-build the new system. Accenture teamed with Avanade to design and implement the solution using the Avanade Connected Architectures for .NET (ACA.NET), a framework for successful and quick implementation on the Microsoft platform. The service-oriented architecture also employs the Microsoft Smart Client framework for rich, user-friendly experiences. A rules-based engine streamlines the slotting of ads and tracks use of packages for each advertiser. An Integrated ePortal for Agencies solution allows customers to place advertising orders and get current financial information in real-time. Finally, Web Services help centrally manage broadcast information and share it across multiple applications.
The modern broadcast solution transformed most of MediaCorp’s business processes into one unified platform, helping the broadcaster drive high performance. System users are now able to share information, work together more effectively and react more quickly to the changing needs of the business. For example, the one-of-its-kind Unified Grid gives airtime salespersons and program schedulers a common, virtually real-time view of programs, promotions and advertisement schedules. The new capability allows MediaCorp to extend its sales cycle by selling advertising space closer to the airdate and increase flexibility by reducing overall inter-team dependency. Previously labor intensive and often repetitive transactions, such as mass booking of spots, are now carried out in large volumes more quickly and efficiently.
“With the help of Accenture, MediaCorp has developed a core system that is able to meet today’s increasingly sophisticated broadcasting requirements,” said Chang Long Jong, deputy chief executive officer—MediaCorp. “This new broadcast system can be continually enhanced to meet future growth demands. This will enable us to continue to be innovative and customer oriented; allowing us to stay in the forefront of our business.”
Skip Footer Links