Skip to Main Content
Access your saved content
Bayerischer Rundfunk, the public service broadcaster for the federal state of Bavaria, recognized the impact of the media digitization on rights management.Being proactive, the broadcaster teamed with Accenture to conduct a strategic and operational redesign of its rights and royalties management.
Now Bayerischer Rundfunk has a collective, comprehensive foundation for dealing with rights and royalties management, and has already improved several rights and royalties processes, reduced the operating cycles and the quantity of physical structures, and eliminated the difficult coordination processes for content and media infringements.
Accenture used a modular approach to conduct the analysis, working in close cooperation with the client’s various operating departments. The improvement potential for all of the areas examined was identified and an evaluation was made of their dependencies on certain influence factors.
In order to strategically and operationally improve rights and royalties management, Accenture used this foundation as the basis to create concrete operating recommendations for all dimensions of the organization’s rights and royalties management processes.
Accenture then laid out the operating recommendations in a pragmatic deployment concept, taking into consideration the strong operational interdependencies, such as the interaction with finance management, program planning or editorial processes.
Now with a new reference model for managing utilization rights, devised by Accenture, Bayerischer Rundfunk has a collective, comprehensive foundation for dealing with rights and royalties management.
The reference model provided a comprehensive and structured picture of the various opportunities for Bayerischer Rundfunk, and established a foundation for the future development of rights and royalties management. Accenture also provided a new structure for the respective responsibilities and scope of authority for rights and royalties management to better align with both the current and foreseeable challenges.
As a result, Bayerischer Rundfunk improved several rights and royalties processes, reduced the operating cycles and the quantity of physical structures, and eliminated the difficult coordination processes for content and media infringements. By formulating assorted operating requirements, the organization also was able to improve the various IT applications that support the rights and royalties management processes.
Outlook from Accenture
Outlook is a journal of high-performance business.
View Latest Issue
Accenture delivers a wide range of healthcare solutions—from addressing back office functions and electronic medical records to clinical transformation and consumer engagement. Our solutions are backed by real-world experience, business and clinical insights and innovative technologies.
Insight Driven Health for U.S. Federal Healthcare Organizations
From innovating patient care at the Veteran’s Administration to developing incentives for higher quality care at the Centers for Medicare & Medicaid Services, U.S. federal health agencies are revolutionizing healthcare in the United States.
Insight Driven Health for U.S. State Healthcare Organizations
The convergence of cost pressures, healthcare reform and technology changes are redefining the landscape for U.S. state healthcare organizations.
Browse all in Health
Skip Footer Links