Skip to Main Content
Access your saved content
Our client is a leading global payments company focused on credit card products and banking services. The client wanted to incorporate mobile payment functionality into its portfolio of payment products.
Learn more about Accenture Mobility Strategy and Planning
Discover more from Mobility offers and research and watch the latest Accenture Mobility Video
The client had an initial objective to develop a mobile payment solution that included a market assessment, identification of the target demographic and evaluation of that target's mobile usage to best create a custom solution.
Accenture conducted a holistic strategic assessment, which included the following activities:
Evaluated the opportunity around driving spend through mobile channel.
In the course of research, identified fraud reduction as the biggest financial opportunity to leverage mobile payment solutions.
Created conceptual use case for mobile authentication of online payments.
Identified opportunity for reducing fraudulent online purchases.
Identified target merchant set with high fraud instances.
Conducted sensitivity analysis to identify the biggest drivers of savings.
Validated use case with comprehensive business case.
As a result, we anticipate:
Reduction in fraud due to additional layer of authentication.
Reduction in fraud costs to merchants, leading to improved merchant relationship.
Increased customer satisfaction due to enhanced security feature.
Skip Footer Links