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A leading global pharmaceutical company builds a pioneering digital content and production services management tool with the help of Accenture.
Accenture teamed with a leading global pharmaceutical company to create a tool that would provide marketing planning, creative sourcing, search and approval services across 65 global markets in seven different languages. In the first two-and-a-half years, the company has realized more than $80 million in cost savings, including a more than 30% reduction in content production costs.
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