Global Electronics Manufacturer: Growth Strategy/Sustainability

Accenture helped this global electronics manufacturer to identify and prioritize new markets to fuel its ambitious growth plans and ultimately attain high performance.

Our client, a leading global manufacturer of electronic devices, faced increasing margin pressure and slowing revenue growth in its traditional core business segments. To seize new growth opportunities and to meet the ambitious growth target of doubling company revenues within eight years, our client explored the market attractiveness and market entry potential for several new business areas.

Part of these business development activities focused on high-growth segments of the global energy technology market. Although growth projects are typically covered by our client’s in-house consulting unit, it asked Accenture to carry out a detailed analysis on one of the major short-listed new business areas.

The Accenture engagement team, composed of management consulting and industry professionals, focused on the market analysis and development of a market entry strategy for a highly dynamic, emerging segment in the global energy technology market, including:

• Detailed market and competitor analyses
• Capability assessments
• Business opportunity identification
• Business model definition
• Risk assessments
• Go-to-market approach and road map development

Following the client’s internal approval process, the six-month project was structured into three stages with individual board meetings as decision gateways at the end of each phase.

As a result of the collaboration efforts with Accenture, our client has successfully identified and prioritized market segments with the highest market potential and strategic fit for the company. Core capabilities and strategic gaps across existing business segments were also identified.

Accenture also helped define and evaluate viable business model options, develop a go-to-market approach and implementation road map, which leverages “pockets of know-how” across the client’s organization. By teaming with Accenture, our client is positioned to become a highly competitive global player—on the road to achieving high performance.