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The location of the University College of Financial Studies (CUNEF) in downtown Madrid hindered its efforts to attain international recognition for its financial studies. Leveraging its expertise in defining learning strategies, transforming complex training programs and implementing e-learning platforms, Accenture supported CUNEF in developing an optimal learning strategy aligned to its business objective to become a global financial learning institution.
CUNEF is a prestigious Spanish university focused on teaching and research, and specializes in business administration, economics, finance and law. It has the organizational backing of the Spanish Banking Association, a professional association open to all banks operating in Spain. The professional success of its more than 5,000 alumni makes CUNEF an undisputed reference in the corporate and financial world.
In 2014, CUNEF plans to move to a new, modern campus. This is expected to allow the institution to broaden its program portfolio by introducing new academic programs for executives and corporates, enhance its reputation in the international community and attract more foreign students.
To achieve these goals, CUNEF needed to develop distance learning programs of the same quality as its classroom training, diversify its target market to areas beyond Madrid (both inside and outside of Spain) where instructor-led training was not accessible, and enhance its offerings and competitiveness. CUNEF engaged Accenture to help define an optimal learning strategy aligned to its business objective, as well as a robust approach and leading methodology and technology practices.
Collaborating with CUNEF, Accenture helped the institution:
Define a new learning strategy and methodology: The new blended learning methodology based on ubiquitous learning (ULearning). The first ULearning program launched by CUNEF was a one-and-a-half year Master Executive in Finance Management, which comprised of three on-campus and off-campus modules.
Implement an e-learning platform and a video collaboration tool: The e-learning platform—Executive Channel—offers students access to all course materials and allows faculty to evaluate students. The virtual sessions are accessible directly through this platform are enabled using the video collaboration tool—Spontania—which helps deploy real-time distance-learning sessions, as well as virtual work groups.
Adapt and virtualize training materials: All training materials were virtualized to make them accessible at any time, from any device including laptops, tablets and mobiles.
Manage the change to the new platform: The change management approach involved the institution’s faculty spanning a wide variety of ages and experiences who were engaged, encouraged and trained to make their courses compatible with the new platform.
Commercialize new offerings: Accenture helped CUNEF design and develop a marketing campaign for its new capabilities that could leverage its Web, Executive Channel microsite, brochures, radio programs, webcasts, demos and more.
Coordinate and support knowledge transfer: After the implementation of the program, Accenture helped CUNEF monitor and enhance the program’s quality to improve results, and train its program coordinators and faculty members to adopt their new roles successfully.
CUNEF has seen more than a seven percent increase in revenues since launching the blended Master in Finance program—and more than 37 percent of its students live outside of Madrid (some even outside Spain). CUNEF has freed itself from the boundaries of classroom-led training by successfully launching distance learning programs, and has become a highly sought after global learning institution.
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