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A major global life sciences company builds a global digital operating model featuring centralized digital services.
Intent on growing its business, this global life sciences company called on Accenture when it wanted to move from a local, siloed approach to a more efficient, global digital operating model to support the digital strategies of all its markets and business units.
Working with Accenture, the client designed a new global digital shared service to provide core digital capabilities and services, including Web development, content services, analytics services, as well as support and maintenance.
Supported by a common technology platform, this global digital service is expected to drive quality and speed in execution of digital campaigns by driving standardization around core digital offerings and asset/content reuse across markets and brands.
The new model will help the company deliver its digital projects faster, execute them more consistently across the organization and quickly leverage digital innovations as they become available. It also will provide local support and customization through geographic hubs. The client expects to achieve more than a 150 percent rate of return over three years.
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