A major global life sciences company builds a global digital operating model featuring centralized digital services.
Intent on growing its business, this global life sciences company called on Accenture when it wanted to move from a local, siloed approach to a more efficient, global digital operating model to support the digital strategies of all its markets and business units.
Working with Accenture, the client designed a new global digital shared service to provide core digital capabilities and services, including Web development, content services, analytics services, as well as support and maintenance.
Supported by a common technology platform, this global digital service is expected to drive quality and speed in execution of digital campaigns by driving standardization around core digital offerings and asset/content reuse across markets and brands.