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Accenture is helping Belgacom, the largest telecommunications company in Belgium and BNP Paribas Fortis, a leading bank in that country, to create a Belgian standard for mobile commerce for all merchants and consumers, with a convenient, secure and integrated in-application mobile commerce experience.
The initiative will create a solution that all customers, banks and mobile operators in Belgium can use. Accenture is supporting the client in setting up a company, in its operations, marketing and communications plans and creating an application developer community. Accenture will also use Accenture Mobility assets to implement back-end and client-side applications.Learn more about Accenture Mobility.
While there had been several initiatives around mobile payment solutions, none could overcome the key barriers to becoming a broadly accepted standard for mobile commerce.
After discussions between banks and telecom operators failed to deliver the intended results, Accenture assessed the feasibility of creating a mobile wallet ecosystem in Belgium with the two market leaders in their respective industries—BNP Paribas Fortis and Belgacom.
The main challenge for the team was finding a solution that would be accepted by all the market players—the end consumers, banks, telecom operators, advertisers, app developers, merchants and solution service providers.
The team had to come up with a solution that would allow all the market players to continue with their existing roles in society and commerce. It also had to be launched at a sufficiently large enough scale so that it becomes the standard for Belgium from day one.
Accenture created and tested a solution that was feasible from both technical and commercial points of view.
Accenture proceeded in launching the project which included, but is not limited to:
Setting up program governance between the three companies.
Providing support on the company creation.
Providing support on launching the company operations.
Providing support on the marketing and sales of the company.
Leveraging Accenture Mobility assets to build the platform for running the company operations.
Building the mobile application that will be used to run the mobile wallet solution.
Providing on-site support for composing business requirements and testing the solution.
Providing application maintenance services for the mobile App and the back-end platform.
With the help of Accenture Mobility, BNP Paribas Fortis and Belgacom will gradually develop a solution to better protect their core businesses. BNP Paribas Fortis aims to be better equipped to protect its payment business against over-the-top players such as Google and PayPal, while Belgacom envisions to position the SIM as the storage area for the Secure Element (a set of security keys).
In addition, both companies aim to leverage this project to reinforce their respective positions as top service providers in Belgium. This project is expected to further enhance the BNP Paribas Fortis and Belgacom brands and strengthen their reputations as innovative, client-focused companies.
By developing the BmWallet solution, BNP Paribas Fortis and Belgacom are convinced they can stay ahead of competitors and improve the efficiency of mobile payments in Belgium.
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