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Thanks to a major initiative to upgrade its video capabilities, Accenture has achieved the following milestones:
Increased the number of employee-generated videos per month by 230 percent within the first quarter of fiscal 2013.
Brought the total number of video assets to approximately 16,500 as of September 2013.
Average monthly video use consists of more than 75,000 video plays, 800 contributions and 55,000 unique users.
While Accenture Media Exchange is enabling employees to generate more videos and comments, Accenture is realizing other benefits as well. We have reduced the total cost of ownership by moving to a cloud-based solution. In addition, Accenture has retained full control and governance thanks to effective channel management, approval flows and access control. Cost savings resulting from communicating through video helps reduce the need for frequent travel.
With a global workforce of approximately 281,000, Accenture faces the ongoing challenge of enabling communication throughout its distributed, worldwide organization. An important component of facilitating communications is recorded video, which helps convey rich content across time zones and offers a more engaging approach to training over traditional methods.
In recent years, user-generated video creation has expanded in popularity among employees. The existing video storage and streaming solutions, however, assumed the only place employees had sufficient bandwidth and computing power to watch video was the office. Today, Accenture users want to watch a video while commuting or during downtime, and they are likely to reach for their mobile device to do so.
Accenture’s internal IT organization ultimately recognized that the existing video solution was neither scalable nor cost-effective enough to meet the storage, management and maintenance demands of a fast-growing video repository.
“We sought to replace the one-off, siloed solutions with a centralized video platform that would be easily accessible, searchable and shareable by all employees,” explains Chris Crawford, managing director, social and collaboration applications, “especially as we embraced video as a company-wide communications channel.”
Accenture made the strategic decision to not rebuild the Accenture Media Exchange, the existing internal video repository. We also did not want to invest in in-house resources to maintain video streaming applications in the fast-changing mobile device environment. Instead, we performed a market analysis of third-party solutions, focusing on vendors that offered enterprise capability and that could operate as software-as-a-service (SaaS) via the cloud.
Accenture ultimately selected the video platform of a leading vendor that offered a software solution that would allow video to stream across any device, an out-of-the-box feature that would have been expensive for Accenture to duplicate. In addition, the vendor solution offered video-creation tools, enterprise-grade scalability and competitive pricing. The cost of hosting was lower than if Accenture hosted its own data center mainly because of reduced cloud-based storage costs.
“What started as a marketing and communications tool has grown into a tool for engagement, learning and communications,” said Cynthia Bottrell, managing director, corporate communications, internal communications. “Accenture Media Exchange is considered an engaging way to consume content, and is now one of Accenture’s most popular communication channels.”
Additionally, more than 5,000 short training videos are available on Accenture Media Exchange—inexpensively produced by employees without professional production costs and quickly viewed on-demand—making it easier to educate others, and quicker and easier than signing up for a formal course.
Going forward, the recorded video channel will continue to compliment Accenture’s real-time video capabilities. As Accenture Chief Information Officer Andrew Wilson notes, “Fast-moving, global enterprises like Accenture must bring the very best to bear for every client, and video helps us bring the power of many talented minds to each project.”
Employees are able to learn continually from their peers through video, as well as through comments, blog posts and lively online discussions—all helping Accenture foster high performance for clients.
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