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CANAL+ group, owned by Vivendi Group, is the leading pay television service in France with six million customers. To compete more effectively and increase customer loyalty Canal+ and Accenture transformed the Group’s TV experience by putting customers and analytics at the center, and offering new and relevant products, experiences and services. The project is increasing customer satisfaction, improving service and boosting revenue but its real success is based on the collaborative approach and a number of key success factors. Watch this film to get an insight into how Accenture is helping CANAL+ turn their vision into reality from Christine Removille, Managing Director, Accenture Interactive Gallia and François Couton, Finance and Business Performance Director, CANAL+ Group.
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