Accenture Digital Diagnostics

In the past, website optimization and compliance issues were considered a hidden nuisance, a problem to be addressed tomorrow. Now they're a competitive stumbling block that will separate leaders from losers in the digital space.

Poorly designed online properties – digital assets that discourage conversion, undermine navigation and obscure analytics – not only cause customer confusion, impacting growth, but can also lead to regulatory issues. Winners in digital will be those companies that emphasize discipline along with design and optimize their websites with digital diagnostics.

How bad is the problem?

Infographic: Digital Diagnostics – How Healthy is your corporate website? Accenture Interactive research has uncovered dramatic limitations of business websites. Learn how digital health can drive website performance.

According to our own experience:

• 15 percent of pages have one or more broken links.
  
  
• Up to 80 percent of all sites have poorly aligned meta-attributes.
  
  
• More than 50 percent have serious flaws when it comes to protecting consumer data.
  
  
• 25 percent or more don't meet accessibility standards.
  
  
• Up to 20 percent of pages, on average, are missing analytics tags.
  
  
• One in seven sites is unknowingly linking to inappropriate content.

The goal is to create online assets that are as lucrative as they are alluring. Accenture Interactive helps by establishing robust implementation quality standards that clear the path toward high performance in digital. We've married Accenture Digital Diagnostics, formerly Maxamine Knowledge Platform, with market-leading experience to help companies identify, implement and manage to standards.

Accenture Digital Diagnostics has been purpose-built for analyzing and optimizing websites and Web environments. Website optimization issues are not individual, discrete issues, addressable by point solutions. They are inextricably linked to each other and must be addressed holistically.

Accenture Digital Diagnostics analyzes:

• Data quality—Validate Web analytics implementations and on-site banner ad placement.
  
  
• Site quality—Identify link defects, links to inappropriate content, organic search optimization opportunities, page weight issues, redundant content.
  
  
• Compliance—Evaluate the security of forms collecting personally identifiable information (PII); address the use of cookies and beacons; manage data spills; help improve accessibility compliance for both the Web Content Accessibility Guidelines (WCAG) and Section 508 of the Americans with Disabilitites Act (ADA), together with other accessibility-related regulations and guidelines; and helps improve compliance of financial industry sites to state and federal standards.
  
  

Accenture Interactive's Digital Diagnostics team has the knowledge, expertise and digital consulting experience to help solve some of the most vexing, painful and expensive online problems.

Accenture Digital Diagnostic software underpins the thorough data collection and analysis needed to address problems with website environments.

• Strategic search optimization—Do you know which high-value words and phrases are driving traffic for your products and services, and how to optimize your pages to attract more of those visitors?
  
  
• Standards alignment, definition, deployment—Many organizations are plagued by a lack of standards. And many that have standards are plagued by an inability to implement and manage them.
  
  
• Web asset inventory and migration support—Inventories can be painful, time-consuming, expensive and inaccurate. Automating your pre-migration inventory will result in faster, more thorough and more accurate results, allowing you to make better, more informed migration decisions.
  
  
• Automation of industry-specific compliance requirements—If your organization is subject to disclosure, privacy or accessibility legislation, automating your business rules helps to increases accuracy, while reducing related expenses and risks associated with non-compliance.

Accenture Digital Diagnostics is available as a managed service or on-premise installation.