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Consumers often know what they want to buy, the company they want to buy it from, and the channel they prefer for shopping. In today’s high-stakes environment, how can companies master intent marketing to reap the benefits?
There is a lot of buzz around intent marketing. But how does it work in practice? This fun demo brings intent marketing to life by introducing Instara, a fictional telcom company, and the experiences of two consumers shopping with intent. It traces real-world scenarios to show how a company interprets consumer intent in strategic ways—becoming more relevant while making the sale and lowering advertising costs. Watch the video, and you will never look at purchasing a smartphone the same way again.
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