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Accenture’s retail consulting services help retailers provide a seamless, multichannel shopping experience to their customers.
Today’s consumer shops in stores, at kiosks, online and from mobile devices. They evaluate retailers and products all the time, not just when they’re shopping. Convenience and value are assumed. With aggressive competition from online pure plays, fragmented legacy systems and organizational silos that separate various channels and functions, retailers need to rise above all the noise.
So what can retailers do to create a seamless shopping experience? The answer lies in using analytics to better understand shoppers’ behavior, sustaining a singular customer conversation across multiple channels, consolidating divergent data sources and communicating with customers on their terms. Create a consistent customer experience across channels or risk falling behind.
Watch the Accenture Seamless Retail Services video to learn more.
Accenture’s seamless journey starts with understanding consumer preferences and ends with helping retailers deliver that seamless experience. View the full results of our research study and learn more about building a seamless retail enterprise of the future at www.accenture.com/seamless.
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