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Retail channel strategy plays an important role in distribution, driving higher rates of adoption of new technologies, particularly given the quickly changing terrain in communications, media and technology companies.
Even in the digital age, a retail channel strategy that leverages the physical retail channel is important to growth, contributes to lifetime customer value and can serve as a strong competitive differentiator.
Meanwhile, emerging omni-channel strategies are allowing customers to seamlessly and transparently move between and through channels at the same time, such as shopping on-line with a smartphone while standing in a store. Integrated, cross-channel strategy leverages the characteristics of a store experience that are critical to attracting consumers and strengthening customer loyalty.
Learn more about Accenture Customer Operations Services
Accenture has worked with more than 400 retailers around the world, including many of the biggest names in retailing. From merchandising to supply chain management to store and back-office operations, Accenture can leverage its years of retail experience to help communications, media and technology companies build retail effectiveness and meet or exceed the expectations of the most demanding customers. Our solid track record with retailers crosses all functional areas, including:
At the same time, we can help clients operate with greater speed, efficiency, and agility. Accenture helps communications, media and technology companies achieve top-line growth by enabling them to attract new customers and gain both wallet and market share. These services also empower such companies to deepen their customer relationships through retail effectiveness programs that enhance customer lifetime value, while cutting costs by adopting consistent end-to-end operations that make it easier and more efficient for customers to conduct business.
Specific benefits include:
Using a comprehensive suite of analytical assets, methodologies and implementation services, Accenture helps communications, media and technology companies achieve improved retail effectiveness through merchandising effectiveness and store experience, driving top-line growth, customer retention, and bottom-line savings. Accenture helps these companies define their approach to the retail space, whether that means owning it, influencing it or providing infrastructure to it.
Our capabilities address three key areas:
Regardless of clients’ exact strategic approach, Accenture can help them use strategy, analytics and effective project management to make their retail locations compelling and relevant for tomorrow’s shoppers.
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